2004 Jeep Liberty Columbia Edition Automatic 4-door Suv on 2040-cars

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Chrysler axes old V6s, goes all-Pentastar

Old technology has a way of lingering on, particularly at Chrysler headquarters in Auburn Hills. So while the Pentastar V6 has replaced the older engine architecture in just about every application, it still soldiered on in some export markets. But the introduction of a new 3.0-liter Pentastar V6, produced in Michigan and meant only for the Chinese market, has put the final nail in the old engine's coffin.
Fitted into the 2014 Jeep Grand Cherokee and Jeep Wrangler just introduced to China at the Chengdu Motor Show, the downsized six uses the same architecture as the larger 3.6-liter Pentastar V6. But because of its 2,997cc capacity, it can be exported to China without the increased duty the 3.6-liter or even 3.2-liter Pentastar engines would incur. The 3.0-liter V6 develops 230 horsepower at 6,350 rpm and 210 pound-feet at 4,400 rpm.
Admittedly, it's unlikely, but even though the engine was said to be created solely to undercut tax thresholds in China and Europe, the 3.0-liter Pentastar has recently surfaced in rumors of an application here: as the boosted heart of a potential Cherokee SRT with anywhere from 375 to 410 hp.

Ram 1500 diesel overlander, off-road Jeep Wrangler show present and future of Mopar

Ram and Jeep both have some heavily customized off-roaders for SEMA this year. The Ram is a 2020 1500 Rebel with the diesel engine and an overlanding theme, and the Jeep is a 2020 Wrangler Unlimited with a general off-road theme. Each features loads of Mopar accessories, and, in the case of the Ram, accessories from other companies. They both have a few parts that haven't made it to market yet. 2020 Ram 1500 Rebel View 16 Photos 2020 Ram 1500 Rebel OTG The Ram 1500 has the suffix of OTG, which stands for off-the-grid. It's designed to be an overlanding vehicle perfect for getting you far away from civilization and still have your needs taken care of. As such, the new EcoDiesel with its strong fuel economy and large amounts of torque is a good engine choice, and the Rebel has plenty of rugged style to begin with. That style is augmented by some special concept Mopar parts such as a high-flow grille complete with flow-through Ram block letters, a la the Chevy "Flow Tie," and steel bumper with a retro-fitted Power Wagon winch. Another concept part is the intake snorkel. Dodge also dug into the existing catalog of Ram parts and added the base Tradesman's vinyl flooring for easy interior cleaning, as well as the Tradesman's rear bumper that doesn't have cut-outs for exhaust. The exhaust was then tucked away behind the bumper, giving the truck a better departure angle. Many ready-to-purchase accessories have been added to the Ram 1500 OTG, too. From the Mopar catalog comes off-road lights, rock rails, wheels and bolt-on fender flares. The utility rack, basket and tent all came from Yakima. A roof-mounted solar array along with sliding cooking areas and bed-mounted cooler all come from Dometic. A representative from Dodge also showed how the split tailgate can be used as an easily accesible place to have fold out cooking or table space. 2020-jeep-wrangler-mopar-accessories-01 View 4 Photos 2020 Jeep Wrangler Unlimited While the Ram has parts from all around the aftermarket world, the Jeep Wrangler Unlimited has been outfitted entirely with Mopar parts. And most of those parts are already available, with two exceptions. On one side of the truck, Jeep is showing off some concept mesh covers for its tube-doors. The idea behind them is that they still allow for plenty of air flow, but help keep shrubbery, mud clods and other things from getting in. They're also simple to install or remove, since the slide on and zip up.

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video: