2003 Jeep Liberty Sport on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Jeep Renegade and Fiat 500X finally on the way to dealers

After a brief pause, the Jeep Renegade and Fiat 500X are on their way to dealers again. While initially reported as a software bug, the issue had nothing to do with the models themselves. According to a statement from FCA US to Autoblog, the "vehicles were built with an atypical Vehicle Identification Number that may not be recognized as valid by some computer systems." That problem has now been fixed. FCA US held the compact crossovers back from dealers until the company could rectify the bug. If the CUVs had been delivered, there would have been difficulty registering the vehicles, according to Automotive News. Before discovering the situation, about 20 of these Renegades were sold to customers. FCA CEO Sergio Marchionne originally discussed the predicament in late May. "I'm having a very bad engineering day," he said. "It's a combination of attributes of that vehicle that is making my life horrible." While the boss predicted the problem would be fixed as late as mid-June, the company apparently got things working much quicker than that. Related Video: FCA US Statement A limited number of 2015 Jeep Renegade and 2016 Fiat 500X vehicles were built with an atypical Vehicle Identification Number (VIN) that may not be recognized as valid by some computer systems. This VIN issue has been resolved. FCA US has been working with governmental agencies, insurers and financial institutions with whom customers may interact to ensure successful registration, financing and insurance coverage. Renegade and 500X vehicles are being shipped and are in stock at dealerships for purchase. The VIN issue is entirely separate from the operation of the vehicle.

Why the 2020 Jeep Gladiator isn't called a Scrambler

After years of development and constant digging by spy photographers and forum users alike, there wasn't a whole lot surprising about the 2020 Jeep Gladiator reveal. But one thing that was a bit unexpected was the name. While never officially announced, the Internet had accepted the name Scrambler for the Jeep pickup and it was referred to as such until just before the reveal. There are reasons for the Gladiator name choice. Jeep representatives explained that one of the reasons for the choice of Gladiator is because of the Jeep Gladiator concept truck from 2005. That concept led to many rumors of a Wrangler-related pickup truck, and you can see some design influence from it on the current truck. Of course the concept was just a two-door extended-cab pickup. Also, besides the concept heritage, the Gladiator name was shared with the longest-running Jeep pickup truck line, the Gladiator and J-Series. The Jeep folks also noted that they wanted to avoid the Scrambler name because they felt the old Scrambler wasn't enough of a full-on truck, and the company wanted to emphasize that the new Gladiator is a true truck designed to be a truck. The original '80s Scrambler was effectively a stretched CJ-7, and practically called CJ-8, with a longer cargo area. It was mainly a truck because it was available with a half-cab top. But it was also available for a full-length wagon top eventually. So the Scrambler was more related to the first Wrangler Unlimited, which was a stretched two-door Wrangler, than to the new Gladiator, which has a unique frame, unique rear suspension and a separate bed and cab. If we're being honest, we don't think the Scrambler name would have been a problem. It's clear that Jeep fans are very fond of the name, and it would fit the idea of a Wrangler truck. But we also certainly don't have a problem with the Gladiator name either. It's equally historic, and even if it wasn't, it sure sounds great, evoking toughness and capability. Perhaps if people are really bothered by the truck not being called Scrambler, Jeep can roll out a graphics package as a tribute to the old models. Related Video: