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2020 Jeep Gladiator withstands the pressure in pre-Super Bowl commercial

With hype comes expectation, and with expectation comes pressure. The 2020 Jeep Gladiator has a lot to live up to as one of the most built-up debuts of 2018, but a new commercial promises it's ready to shoulder the burden, quite literally. The Jeep ad is set in a junkyard and opens to the jaws of a scrap crusher. A freight loader is seen putting a beautiful 1963 Jeep Gladiator into the scrapper before it begins to close on the piece of classic metal. Before it's fully demolished, the Gladiator fights back. It finds its inner strength when it transforms into one of the new 2020 models and emerges triumphant against the steel jaws of death. "Gladiator is back" ends the one-minute spot For those worried about the disappointing scene of a '63 getting destroyed, there's bad news and good news. Yes, that was a real car, not CGI, so it did indeed get smashed. But, Jeep says it was sourced from an online scrap site and was "inoperable." Why it couldn't have been restored, though, is beyond us. The Gladiator made its debut at the 2018 Los Angeles Auto Show as a mid-sized Wrangler-based pickup, complete with removable doors and a folding windshield. It has two Dana 44 solid front and rear axles, and is powered by a 285-horsepower V6, with a turbodiesel V6 on the way. Look to see the Gladiator in plenty of prime-time commercial slots all week leading up to the Super Bowl. Related Video:

Jeep Grand Cherokee, Dodge Durango to lose color options temporarily

In the market for a Jeep Grand Cherokee or Dodge Durango? Well, if you fancy a more expressive color for your new SUV, you'd better get your order in, or plan on waiting until well into 2015.
The SUVs will be limited to just four monochromatic shades - black, white, silver and gray - until at least February, thanks to an upgrade to the paint shop at the two vehicles' Jefferson North factory. For the Grand Cherokee, that means it's losing more than half its color palette while the Durango is dropping two-thirds of its color catalog.
The loss of colors is inconvenient, but the upgrade will have a slightly bigger effect on the overall supply of SUVs, as Chrysler will need to end its relentless build pace at the factory for a three-week shutdown starting on December 22. The good news for fans of the SUVs is that once the work is completed, we should see a gradual expansion of the color palettes for both the Durango and Grand Cherokee, beyond even what's offered now.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.