2002 Jeep Liberty Limited Sport Utility 4-door 3.7l on 2040-cars

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Abandoned Jeep found under twenty feet of snow in Donner Pass

You guys have heard of Donner Pass, right? The dreaded mountain pass in the northern Sierra Nevadas out in California where an ill-fated group of mid-19th century pioneers got lost and fell to cannibalism to survive? Of course you have. Well, it seems that the pass has claimed another victim. It's not a pack of overly-optimistic farmers from Illinois this time, but a sad and lonely Jeep Cherokee. Last Thursday, the California Highway Patrol base at Truckee, California, posted a picture of the rear end of a forlorn-looking XJ with a mangled rear end buried under a veritable mountain of snow and ice. Discovered by a CalTrans truck-mounted snowblower around Serene Lakes near Donner Summit, a CHP representative told Jalopnik they believe the old white XJ has been sitting there since the beginning of winter. More than twenty feet of snow and ice are piled atop the Jeep, a winter's worth of snowplow leavings. Thankfully, the CHP found no bodies or anything else untoward in the XJ when they were arrived. CHP Truckee suggested that the Jeep's owner left it there, perhaps after a breakdown, and left it when successive layers of snow and ice entombed it. Since it's not blocking traffic and doesn't pose a safety hazard, CalTrans decided to leave the Jeep where they found it. The XJ's owner hasn't been identified yet. Hopefully they're not in too much of a hurry to get their Jeep back, because that thing isn't moving until late spring at the earliest. Related Video: News Source: CHP - Truckee, Jalopnik Auto News Weird Car News Jeep SUV snow

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2021 Ford Mustang Mach 1 is coming, and it's trivia time | Autoblog Podcast #629

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor Byron Hurd. The big news this week is the new Mustang Mach 1 that Ford teased as a new track toy. John has been driving a Subaru Outback alongside their long-term Forester. Byron has been enjoying a Jeep Gladiator. Greg has been piloting a Toyota Corolla Hatchback as well as a new Highlander.  Greg tries to stump the other editors with some automotive trivia — see if you can answer (no cheating) in the comments section below. Then they talk about car movies they've been watching during quarantine and their favorite orphan car brands. Finally, they help a listener in The Netherlands pick a new electric crossover. Got any automotive trivia questions you want to hear on the podcast? Some (in)famous figure in the industry, a random fact about a car or a brand, racing history ... it can be straightforward or totally off-the-wall. Send those — along with your Spend My Money requests — to Podcast@Autoblog.com. Autoblog Podcast #629 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 Ford Mustang Mach 1 is coming Cars we're drivingSubaru Outback vs. Forester Jeep Gladiator Toyota Corolla Hatchback Toyota Highlander Automotive trivia Side topic: remember this guy? Best car movies for quarantine Best orphan brands Spend My Money: EV crossovers Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: