2002 Jeep Liberty on 2040-cars

Auto blog

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Final Toledo Jeep decision may have nothing to do with city's efforts

Toledo, OH is doing all that it can to keep production of the Jeep Wrangler in its boundaries, but the biggest issue facing the plant may be insurmountable, no matter how desperately the city wants to keep the Wrangler local. The Wrangler is built in a rather interesting manner at the Toledo Supplier Park: Fiat Chrysler only handles the very final assembly of each vehicle, while two other companies, Kuka, a German firm, and Hyundai-Mobis, a member of the sprawling Hyundai empire, produce the body and chassis, respectively. The vehicles are then transferred over to the FCA part of the park, where they're painted and completed. This was, as The Detroit News explains, a convenient arrangement back in 2006 when the supplier park opened. Chrysler, which was still owned by Daimler at the time, arranged for Kuka and Mobis to handle production, saving it a huge sum of money. Both suppliers own their own machinery and buildings and employ their own workers. Now that FCA is a relatively healthy entity, though, there's not a lot of need to be sharing profits with two other companies. "What [FCA boss Sergio Marchionne] would like is to have the advantages of high-capacity utilization, owning that capacity and taking advantage of that for himself versus having a supplier doing some of the things his competitors do internally," David Cole, chairman emeritus at the Ann Arbor, MI-based Center for Automotive Research, told The News. "It really adds another level of complexity to the situation." While Sergio Marchionne is a man that generally gets what he wants, it seems unlikely that either Mobis or Kuka would give up their role quietly. According to Jon Zapf, Mobis North America's chairperson for UAW Local 12, the company "definitely wants to maintain their part of this production process." According to The News, Jeep is likely to announce the location of next-generation Wrangler production in June. Expect to hear much more on this one in the coming months.

Jeep Wrangler with turbo four now available for order – at $3,000 extra

As a break from tradition, the JL body Jeep Wrangler will be available with a turbocharged gasoline four-cylinder engine. Sources say the 268-horsepower, 295 lb-ft turbo four is now available to be ordered from Jeep dealers, according to a post at the JL Wrangler forums. The kicker is that even though choosing the 2.0-liter direct-injection turbo is a $1,000 option over the base, 285-horsepower 3.6-liter V6 with 260 lb-ft of torque, it will only be available with an eight-speed automatic transmission which is itself a $2,000 option, bringing the turbo total to $3,000. Reasons to go for the blown four banger include most likely better fuel economy and improved full-throttle acceleration, even if a six-speed stick shift option would be a good companion for a turbo engine. Our test drive in December noted the overall gearing of the automatic to be quite low, which traditionally compromises fuel economy. Interestingly, there will be a "mild" eTorque plug-in hybrid version of the JL Wrangler in 2020, based on the aforementioned turbo engine. The other upcoming engine option will be a 3.0-liter V6 diesel, with a nearly similar 260-hp power figure but a more substantial 442 lb-ft torque reading. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: JL Wrangler ForumsImage Credit: FCA US Auto News Jeep SUV Off-Road Vehicles