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Chrysler 3.0L EcoDiesel V6: Autoblog Technology of the Year finalist

Offering a diesel engine in an American pickup is anything but new - Ford, General Motors and Chrysler all offer excellent and almost impossibly powerful oil-burning engines in their various fullsize trucks. What is new and novel about the 3.0L EcoDiesel, though, is its size, and the variety of vehicles that use it. It's the smallest engine, as far as displacement is concerned, currently offered in a large truck in the US, and, for 2014 and 2015, it is available in the Ram 1500 and the Jeep Grand Cherokee.
Though it may be small, it's got muscle. While 240 horsepower isn't particularly impressive these days, the engine's 420 pound-feet of torque more than makes up for that. The torque rating is even greater force than even the big 5.7-liter Hemi can muster. Chrysler's well-regarded eight-speed automatic transmission makes the most of all that bull-headed pulling power in both the Ram and Grand Cherokee. Chrysler claims the Ram EcoDiesel 1500 can tow as much as 9,200 pounds when properly equipped, which makes it "90-percent of the Hemi with a night and day difference in fuel economy."
Make no mistake; it's that promise of a sizable fuel economy improvement that many long-haul truckers will be most interested in. In the Ram 1500 that we tested for our Tech of the Year competition, the diesel engine costs $2,850 more than the gas-fed V8, and Ram estimates that EcoDiesel buyers will pay off their investment when compared to the Hemi engine in less than three years, which is considerably less time than the 4.5 or so years the average buyer will keep his or her fullsize pickup. The more you drive, the more you'll save, and the math proves equally as effective in the Jeep Grand Cherokee.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

10 Facts about the 2018 Jeep Wrangler

The 2018 Jeep Wrangler is here. It debuts this week at the Los Angeles Auto Show and it's going on sale in January. After years of anticipation, it's finally reality. Here's our complete First Look, but to break it down further, here's things you'll find curious, cool, absolutely necessary, or just plain interesting. – The 2018 Jeep Wrangler (JL) will be sold concurrently during 2018 as inventory is moved out. This means you might be able to get a decent deal on the outgoing model, the JK. It gets a little confusing since the JK and the JL will both be 2018 models, which suggests the JK sell-down might take awhile. Mike Manley, Jeep boss, defended the strategy during a briefing in Auburn Hills, and noted it's somewhat common across the industry. – The doors: They lift out and have handles so you don't drop them. There's also half-doors that will be offered in 2019. Doors weren't standard on Wranglers until the early 1980s. – There are multiple trims. The two-door comes in Sport, Sport S or Rubicon. The Unlimited is Sport, Sport S, Sahara or Rubicon. Expect more to come. – The EcoDiesel arrives in 2019. This could be interesting. Jeep says it's in response to consumer demand, and it could be a differentiator from the Ford Bronco or other utes looming on the horizon. The V6 is the same engine from the Ram and Jeep Grand Cherokee EcoDiesel models. In the Wrangler, it pumps out 260 horsepower and 442 pound-feet of torque. – The Sky One-Touch power top is cool. With a touch of a button, the canopy of the roof scrolls back. Perfect for the urban or actual jungle. It's offered on Rubicon and Sahara four-door variants. – What they didn't do: The speculation surrounding the Wrangler's future hit a fever pitch in 2015, and most of rumors didn't pan out. It's still built in Toledo, Ohio and it's still body on frame. – Some of the rumors were (kinda) on point. Aluminum was used, fairly extensively. The doors, door hinges and front fenders are aluminum. The rear swing gate is magnesium. No one was speculating on that one. – The badges are cool, and Wrangler enthusiasts will love them. There's one on the swing gate that harks back to the Willys predecessors and offers cool stats, like the fording depth of 30 inches. There's also a silhouette on the shifter and the steering wheel is meant to conjure the image of the Y-shaped ones on military vehicles. You kind of need to squint for that one, but there's plenty of other Easter Eggs.