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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

The Jeep Grand Cherokee Trackhawk is the all-wheel-drive Hellcat you've been waiting for

If the Jeep Grand Cherokee SRT was the venerable SUV cranked to 10, the new Trackhawk goes to 11. Actually, make that 707, because the Grand Cherokee Trackhawk is a Hellcat by another name. Under the hood is the same 707-horsepower supercharged V8 from the sinister corporate cousins Charger and Challenger. The torque rating drops just a bit to 645 pound feet, versus the 650 of the Hellcats, but we don't think many people will be too upset. Especially since Jeep claims the Trackhawk is capable of a 3.5-second 0-60 mph run and a quarter-mile time of 11.6 seconds. The former is right in line with the Challenger Hellcat. View 24 Photos The Grand Cherokee Trackhawk also offers a unique difference to the Hellcats, and its not the SUV body style. The Trackhawk is all-wheel-drive. Power goes from the supercharged V8 to an 8-speed automatic and a single-speed transfer case. There's also an electronic limited slip differential at the back. Jeep beefed up the transfer case with a wider chain that features forged sprockets. The rear drive shaft and half shafts have been strengthened to handle the extra power. Power is split 40/60 front and rear in the default automatic setting, and becomes more rear biased in more aggressive driving modes. In the sportiest "Track" mode, power is split 30/70. In the least aggressive "Snow" mode, power is split 50/50. The sportier drive modes also firm up suspension and decreases shift times. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Helping manage all the power is a high-performance suspension with adaptive Bilstein shocks. The suspension lowers the SUV a full inch compared with normal Grand Cherokees. Wheels are 20 inches in diameter and 10 inches wide wrapped in 295-millimeter wide tires, either all-seasons or optional three-seasons. An optional forged set of wheels is available, too, which Jeep says will save 12 pounds of weight. The wheels are stopped by Brembo six-piston calipers and 15.75-inch rotors up front, and four-piston calipers and 13.73-inch rotors out back. Jeep says the front brakes are the largest ever fitted to one of its vehicles. Visually, you'll be hard-pressed to tell a Grand Cherokee Trackhawk from the current SRT variant. The bumpers and fender flares are roughly the same. But a tell-tale sign is the lack of fog lights.

Ford F-Series Super Duty earns Truck of Texas award

Texans love their pickup trucks, which you already knew. That means the Texas Auto Writers Association and its "Truck of Texas" award is a big deal. And the latest trophy goes to the 2017 Ford F-Series Super Duty. The pickup truck managed to snag TAWA's award at the 2016 Texas Truck Rodeo. The award marks the 13th time Ford's F-Series has been named the pickup king of the Lone Star State. Roughly 70 journalists converged outside at the Longhorn River Ranch, just outside of Austin, TX, for the 23rd annual Texas Truck Rodeo where a host of Ford's vehicles won awards. In addition to the F-Series Super Duty being named the "Truck of Texas," the 2017 Ford Super Duty won the Heavy Duty Pickup Truck award, while the 2017 Ford F-150 with the 3.5-liter EcoBoost V6 engine won the Best Powertrain award. The journalists also awarded Ford for having the "Truck Line of Texas." Ford wasn't the only winner at the Texas Truck Rodeo, as Nissan brought home five awards, including one for the 2017 Titan in the fullsize pickup category and one for the Armada in the SUV segment. Ram also won a few accolades with its trucks. The 2017 Ram 1500 won for being the most luxurious pickup truck, while the 2017 Ram 2500 Power Wagon won the off-road pickup truck award. Last year, TAWA named the 2016 Nissan Titan XD the Truck of Texas, but Ford's all-new F-Series Super Duty managed to keep the Japanese automaker's full-size offering at bay. For the 2017 model, Ford placed aluminum body panels into the F-Series Super Duty's body, which not only shed weight, but also make the truck stronger. Scroll down to see the entire list of TAWA's winners from the 2016 Texas Truck Rodeo. Truck of Texas: 2017 Ford Super Duty SUV of Texas: 2017 Nissan Armada CUV of Texas: 2017 Volvo XC90 Truck line of Texas: Ford Motor Co.