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Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

Here's why you shouldn't try to drift a Jeep Cherokee

This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There are many reasons why an XJ-generation (or really any other) Jeep Cherokee doesn't make for a good drift machine. It's tall, it's four-wheel-drive... it's a Jeep, okay? But someone apparently forgot to tell that to this guy. Uploaded to LiveLeak, this video shows some poor schmuck who took his Cherokee to a (mostly) empty parking lot and tried to drift it. Needless to say, things didn't go quite as he planned, but they probably went exactly as you might have expected. Thankfully, nobody appears to have been hurt. Or at least, we assume so, since the guy apparently survived to put the video up online.

2019 Jeep Cherokee base model costs less, but other prices jump

Jeep just recently revealed the revised 2019 Cherokee crossover with a milder nose and tail, and even a bit more cargo space. The redesign has also brought new pricing that presents a $300 discount for the base Latitude trim, but sees increases across most of the rest of the trim lines. The destination charge also increased from $1,095 to $1,195. Four-wheel-drive is now a flat $1,500 increase for all models, whereas it varied between trims on the 2018 model. At the base of the Cherokee lineup is the Latitude, which now gets a price of $25,190, and that $300 reduction from the 2018 model carries over to the four-wheel-drive version. Latitude Plus sees a slight jump in price by $300 for the two-wheel- and four-wheel-drive models, with the two-wheel-drive one starting at $27,690. The Limited trim is up by $680 with both drivetrains, with a base price of $31,570 for one with two-wheel-drive. The biggest price increases come on the Trailhawk and Overland models. The Trailhawk soars $2,425 higher than last year's model, for a base price of $34,515. The Overland two-wheel-drive model also sees a big increase of $2,280 to a starting price of $36,275. But if you want four-wheel-drive in your Overland, the difference is a much more reasonable $535, for a base total of $38,970. View 104 Photos The 2019 Jeep Cherokee will be arriving at dealers soon. In addition to front-wheel-drive and two kinds of four-wheel-drive drivetrains, one with a single gear range and another with low range, a selection of three engines will be available. The standard engine on all Latitude, Latitude Plus, and front-wheel-drive Limited is a naturally aspirated 2.4-liter engine with 180 horsepower and 170 pound-feet of torque. All of those trims can have the optional 3.2-liter naturally aspirated V6 making 271 horsepower and 239 pound-feet of torque. The aforementioned Latitude Plus and Limited trims also have the new turbocharged 2.0-liter four-cylinder available as an option. That engine makes 270 horsepower and 295 pound-feet of torque. The four-wheel-drive Limited, and all Overland and Trailhawk trims have the V6 as a standard engine with the turbo four-cylinder as an option. All engines are coupled to a nine-speed automatic transmission. Related Video: Featured Gallery 2019 Jeep Cherokee: Detroit 2018 View 21 Photos Image Credit: Drew Phillips, Jeep Jeep Car Buying Crossover SUV Off-Road Vehicles