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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

The Jeep Yuntu is a plug-in hybrid SUV just for China

The Shanghai Auto Show has been host to a heaping helping of hybrids this year, and we have yet one more to share with you. Jeep created this Yuntu SUV Concept, and it features a plug-in hybrid powertrain. Interestingly, Jeep has very little to say about it, and didn't even provide hypothetical performance figure, apparently because it's just a concept. About the only thing Jeep did tell us was that the Yuntu was designed with a focus on Chinese consumers' tastes, also citing that the SUV segment is the fastest growing in the country. While the design may have been targeted at Chinese buyers, we think the Yuntu would find fans in the US, too. It mixes cues from both the Compass and the Renegade. The roof treatment, with a thick, upright, body-colored D-pillar and black roof come right from the Renegade, as does the generally boxy aesthetic. From the Compass comes the slim seven-slot grille and horizontal headlights. The inside has no parallels to the current Jeep line. It's a light, airy place with plenty of pale woods. The dashboard is effectively all screens, and the few buttons and switches present have a unique copper finish. It's far more futuristic and modern than any Jeep on sale right now. As for what this Yuntu means for the Jeep brand, there are a few possibilities. It could simply be a styling exercise that indicates where Jeep is headed in the future. These future design cues could be applied either to China-specific versions of current vehicles, or they could also appear on vehicles in other markets such as the US. It's also entirely possible that this concept is a preview of a new SUV designed just for the Chinese market. Jeep could do this fairly easily and affordably by putting a toned-down version of the Yuntu's design on the Cherokee platform, which is already built by FCA's Chinese partner, GAC. This wouldn't be the first time a car company created an SUV just for the Chinese market, either. Mazda did it with the CX-4, so Jeep certainly could, too. Related Video:

Jeep Grand Cherokee Trailhawk headlines 2017 model year updates

If the photos below look familiar, it's because we saw them last week. Yes, the Grand Cherokee Trailhawk is real, and it's a welcome (and predictable) addition to the Jeep family. It boasts rugged good looks and plenty of capability, and debuts this week at the New York Auto Show. Standard Trailhawk equipment includes Jeep's Quadra-Drive II four-wheel-drive system, a revised air suspension (specifically for Trailhawk, we're told), skid plates, the black hood decal, and cute little red tow hooks. It's also got an ever-so-slightly different front fascia, taken right from the 2012 Grand Cherokee Trailhawk Moab concept. Buyers can choose from 18- or 20-inch wheels. Looking for something a bit more posh? Try the Summit, pictured below, with its 20-inch polished wheels, LED foglights, and full-wrap Laguna leather interior. It's loaded to the gills with every available Grand Cherokee option, and certainly sounds like one seriously nice SUV. View 15 Photos What's great is that both Trailhawk and Summit models can be had with three different engines. The standard powerplant is Chrysler's 295-horsepower, 3.6-liter V6, but the 5.7-liter Hemi V8 and 3.0-liter EcoDiesel V6 are also available. (We love the idea of a Trailhawk with the diesel, by the way.) Both models go on sale this fall. Read more about both in the press blast below. Jeep Grand Cherokee: Even More Capability and Luxury for the Most-awarded SUV Ever - Jeep Brand Introduces New 2017 Grand Cherokee Trailhawk and Summit Models at the New York International Auto Show - New Trailhawk model expands Jeep® Grand Cherokee lineup with most capable version ever produced - Grand Cherokee Summit models boast new, even more luxurious hand-crafted leather interior, new appearance and added standard premium features Both new Grand Cherokee models arrive in Jeep showrooms in late summer March 23, 2016 , New York - Already the most awarded SUV ever, the Jeep Grand Cherokee is about to become even more capable and even more luxurious. At the New York International Auto Show today, the Jeep brand expanded its Grand Cherokee lineup with the introduction of a new Trailhawk model – the most capable factory-produced Grand Cherokee ever. The brand also introduced the 2017 Grand Cherokee Summit, bringing a new exterior appearance, a plush new interior and even more standard premium features to consumers looking for the ultimate premium full-size SUV.