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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

The origins of the Jeep Wave | The Exposition

Jeep culture is tight-knit community of passionate enthusiasts with plenty of interesting stories and traditions, like the Jeep Wave. But how did the Jeep Wave start? Episode 2 of The Exposition looks at some theories behind the origin of this driving ritual. Show full video transcript text [00:00:00] Get behind the wheel of a Jeep, and you'll hopefully notice the other Jeep owners waving at you as you pass by. It's kind of cool actually, but one thing we couldn't help wonder is, where and how did this wave start? If you've never heard of the Jeep Wave, don't worry, you're not alone. For example, my friend James - that's James. Back in 2013 he bought his first Jeep. Like many new young Jeep owners, he had no idea about the wave. He quickly caught on, though. [00:00:30] So where did it start? Oddly enough, I was only able to find three pretty convincing theories. Theory One - The wave started in WWII as a way for soldiers to acknowledge each other while driving by on patrol. Theory No. 2 - The wave began after the war. Which also makes sense. Since civilian Jeep owners were most likely returning veterans who already appreciated the car, the wave was a way to acknowledge each other's service. [00:01:00] Theory No. 3 is the wave started much later, in the 70s when off-roading really took off. Kind of a way to salute a kindred spirit out looking for adventure. Now, there is an unspoken rule of who waves first. The rule is, the younger Jeep always salutes the older one. Or if you have a stock Jeep you must wave to a modified Jeep first. These are interesting theories, but one thing's for sure, the Jeep wave is a unique tradition. The next time you drive a Jeep, be sure to wave as you pass another by. Related Video: Jeep Automotive History Ownership SUV Off-Road Vehicles Classics Videos

Jeep bringing two special-edition Renegades to the LA Auto Show

Few manufacturers do limited edition runs like Jeep, which has released everything from a 75th Anniversary Edition Wrangler to a Batman v. Superman: Dawn of Justice Renegade. The automaker is revealing two new versions of the Renegade next week at the 2016 Los Angeles Auto Show: a 2017 Jeep Renegade Deserthawk and a 2017 Jeep Renegade Altitude. The off-road ready Deserthawk starts at $28,140 and builds on the bones of the already capable Renegade Trailhawk. The extra $1,495 nets you an exclusive Mojave Sand paint option, hood, and rear panel decals. It also comes equipped with rock rails and the towing package. Inside, the Deserthawk comes with black leather seats, Light Frost stitching and accents, all-weather floor mats, and a cargo tray mat. As it's based on the Trailhawk, the Deserthawk comes with four-wheel drive, a 2.4-liter four-cylinder engine, and a nine-speed automatic transmission. The Renegade Altitude, like the other Jeep Altitude models, essentially means black on black on black. It comes with 18-inch gloss black wheels with gloss black accents on the front and rear badges, grille rings and tail lamp rings. The black theme continues inside with black cloth seats and black gloss trim. The Altitude also features what Jeep calls Metal Diamond door handles and shift knob. Standard features include a backup camera and a keyless ignition. All that black gloss will set you back at least $22,390. Look for the Renegade pair to arrive in dealers soon. The Altitude will be available later in November while the Deserthawk hits showrooms in January. Related Video: LA Auto Show Jeep Crossover Off-Road Vehicles jeep renegade