2014 Jeep Grand Cherokee Limited on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Here's our first look at the next-gen Jeep Wrangler interior

After 10 years on the road, the current Jeep Wrangler JK is finally being put out to pasture. As expected, the new Wrangler is going to look a hell of a lot like the current model. Surprise, surprise. Until now, all we've been able to do is glimpse the occasional spy shot or well-done rendering. Our spy photographers finally managed to capture photos of the much-needed update to the interior. Like the exterior, the new interior isn't a huge departure. The overall design, unsurprisingly, is a mix of Jeep Renegade and outgoing Wrangler. All the switches and knobs are still on the center stack, necessary when the doors aren't permanently attached. There are four auxiliary buttons in the bottom-right corner and what looks like electronic controls for the four-wheel-drive system and detachable sway bar on the left. The materials look to be a higher quality than the one in the current model, but a full judgment will have to wait until we literally get our hands on it. A presumably body-colored panel runs the width of the dash, with big, round vents flanking the latest version of FCA's wonderful UConnect infotainment system. The steering wheel appears to be an even newer design than what's currently inside Jeep products, with a large, thick rim and the usual smattering of buttons. A tight close-up shot gives us a glimpse of the removable roof, though it's not enough to show how it works. There isn't much new to see on the exterior. The Wrangler's front and rear are still heavily camouflaged, and the entire body is covered in a detail-hiding wrap. The debut is drawing ever closer, so look for a full debut sometime in the next few months. Related Video: Featured Gallery 2018 Jeep Wrangler interior View 13 Photos Image Credit: Spied Bilde Spy Photos Jeep SUV Off-Road Vehicles

The Jeep Grand Cherokee Trackhawk is pretty much good to go

We've been stalking the Jeep Grand Cherokee Trackhawk for months, and now we're getting our best look yet at the devilishly powerful sport utility vehicle. From a distance, the JGC looks almost stately in black. Look closer and you see the SRT badges and the big brakes. Look past the wrappings and you see large air intakes in the lower fascia. All of this reinforces the Trackhawk's performance pedigree, which will be anchored with the 6.2-liter supercharged Hemi Hellcat V8. It's rated at 707 horsepower in the Charger and Challenger Hellcats. The Jeep will use four-wheel drive. These up-close images show off the Trackhawk's simple design. Like the Dodge Hellcats, Jeep appears to be letting the power and capability stand on their own. Previously, we've only seen the Trackhawk from a distance or in blurry video. The Trackhawk's arrival comes as Fiat Chrysler expands Jeep's global presence. The company is increasingly looking to its venerable off-road brand for sales volume, image building, and profits as it re-aligns its car business and looks for potential partners. The Trackhawk looks nearly production ready, and we expect it to go on sale in 2017. Also, don't confuse it with the Trailhawk, which is a trim level you can buy on the 2017 Grand Cherokee. Related Video: Featured Gallery Jeep Grand Cherokee Trackhawk Spy Shots View 15 Photos Image Credit: KGP Photography Design/Style Spy Photos Jeep SUV Off-Road Vehicles Performance