2012 Jeep Grand Cherokee Laredo on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

BMW M850i Convertible, VW Tiguan and Easter Jeep Safari concepts | Autoblog Podcast #669

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. This week, they've been driving the BMW M850i xDrive Convertible and VW Tiguan. In the news, Peugeot isn't coming to the U.S. after all, Harley-Davidson has a CPO program, Jeep teased some Easter Safari concepts and Kia's got a big fire problem. Finally, they help a listener choose a replacement for a Nissan 350Z in the "Spend My Money" segment. Autoblog Podcast #669 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars We're Driving 2021 BMW M850i xDrive Convertible 2021 Volkswagen Tiguan News Peugeot's U.S. return officially canned as Stellantis doubles down on Alfa Romeo Harley-Davidson launches CPO program to entice younger buyers Jeep teases 'Magneto' and other concepts for Easter Jeep Safari Kia tells 380,000 more owners to park their cars outside due to fire risk Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: Green Podcasts BMW Jeep Kia Peugeot Convertible Coupe Crossover Motorcycle SUV Concept Cars Electric Luxury Off-Road Vehicles Performance

Jeep Wrangler pickup renderings: Latest imaginings of the Scrambler

The Jeep Wrangler-based JT pickup, which everybody refers to as Scrambler (boy, we're sure going to be surprised if that isn't the real name), doesn't hit the showroom floor until April 2019. That is a long time to wait. What's an impatient nation of Jeep fans to do in the intervening year? Speculate on what it looks like, of course. Jeep Scrambler Forum has sent renderings of the truck our way, shown in the photo gallery above. They depict the Scrambler in two scenes and in four classic colors: Sarge Green, Hella Yella, Sting-Gray and Firecracker Red. The illustrations, we're told, are based on "spy photos, CAD leaks and insider tips we've received." View 7 Photos Like the coming Ford Ranger, the Jeep truck stands to make a huge splash in the hot midsize pickup market, with Fiat-Chrysler CEO Sergio Marchionne saying he expects to see 100,000 Wrangler pickups sold each year. Compare these latest renderings with a set of renderings that ran back in June on JL Wrangler Forums. (We're reprising a gallery of them below, along with a gallery of spy shots.) You'll note some differences between them and the latest renderings, a key one being the seeming absence of that kink (Jeepmeister kink?) where truck cab meets bed. See what other differences you can spot. It'll be a good way to help pass the time until next April. Jeep Wrangler Pickup View 14 Photos View 21 Photos Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.