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2018 Jeep Wrangler Rubicon Alaska Cannonball | Oregon is on fire

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000 mile journey across North America. Check out his first, second, and third installments.Port Orford, Ore. – On arrival at Battle Rock, just off the southern coast of Oregon, I had completed the (other) Trans-America Trail. It's a worthy Bucket List endeavor even before you get to the bits that challenge a Jeep Wrangler Rubicon. The first tests came in western Oklahoma, tiptoeing through and around swampy farmland. Once I got to Colorado, the difficulty scale increased with each day's driving. By the time I hit wildfires and constant detours in Oregon, I was ready for the trail to end. Here are a few more notes from the last half: When I filled up in Columbia, North Carolina just before getting to Oregon Inlet, the odometer showed 12,294 miles. When I filled up in Port Orford before heading north to Seattle, the odo read 18,008, for nearly 6,000 miles in three weeks. GPSKevin says his trail covers 5,184 miles, but detours are an unavoidable part of the experience. Utah wins my vote for the widest variety of beauty. Crossing into southeastern Utah from Colorado, the landscape is full of desert farms and endless visibility to mountains at the ends of the Earth in Monticello. It's plush high plains greenery on the way up and down Geyser Pass, then the rocky red pioneer-killing cauldron of The Spanish Valley and Moab. Scrub-filled rock formations stretch to Salina, then back up to verdant forests in both halves of Fishlake National Forest. A final rocky stretch west of Sevier, Utah fell into a rolling golden land past Black Rock, another trip into sparer mountains, then the final comedown to Baker, Nevada. Moab gets all the Jeep love, but there's plenty of fun all over the state. In Ely, Nevada I met a Harley rider headed east out of Oregon who told me, "It's all on fire. Whole state. On fire." The haze began not long after leaving Ely. By the time I departed Battle Mountain, Nevada hills showed their own scorched-earth scars, and science-fiction gray skies hid entire mountain chains. Detours were already longer and lengthier in the West because of closed roads, locked gates, and "No Tresspassing" signs. Now fire-centric detours and turnarounds joined the routine. The last day on the trail in Oregon, a 114-mile route from Glendale, through the Rogue River Siskiyou National Forest to Port Orford, was the hardest.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Autoblog Podcast #416

Episode #416 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Brandon Turkus talk about the 2016 Mazda MX-5 Miata, seeing the 2016 Nissan Maxima in the company's Super Bowl ad, and GMC's potential plans for a Jeep Wrangler fighter. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #416 Topics 2016 Mazda MX-5 Miata first drive 2016 Nissan Maxima previewed in Super Bowl ad GMC mulling Jeep Wrangler fighter In The Autoblog Garage 2015 Hyundai Genesis 5.0L V8 2015 Honda CR-V Long-Term 2015 Volkswagen GTI Hosts: Dan Roth, Steven Ewing, Brandon Turkus Runtime: 01:36:43 Rundown Intro and Garage - 00:00 Maxima – 30:48 Miata – 41:46 GMC/Wrangler – 59:14 Q&A - 01:11:13 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts GMC Honda Hyundai Jeep Mazda Nissan Volkswagen vw gti nissan maxima