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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Stellantis to halt production at Melfi, Italy, car plant in April, union says

MILAN — Carmaker Stellantis will halt production at its plant in Melfi, southern Italy, April 2-12 because of low demand triggered by the COVID-19 crisis, the UILM union said on Monday. Production at the plant, where the world's fourth largest automaker makes Jeep Renegade and Compass models and the Fiat 500X compact SUV, has been repeatedly disrupted due to weak demand and semiconductor supply shortages. The FIM CISL union said last week the firm was considering permanently closing one of its two production lines at the Melfi plant to address excess capacity in Italy. European car registrations fell 23% year on year in the first two months of this year, according to industry data, as protracted coronavirus lockdowns and consequent uncertainty keep impacting spending decisions among families and businesses. UILM's Gianluca Ficco said on Monday the company told unions the latest Melfi production freeze was specifically due to low demand and not a result of the global chip shortage. A spokesman for Stellantis confirmed the plant would be closed in that April 2-12 period. All of Melfi's more than 7,000 workers would be put on a furlough scheme for the period.  

2018 Jeep Wrangler JL spotted playing offroad in the sand dunes

The videos above and below, among other things, highlight some of the reasons why it's so terribly difficult for Jeep to introduce a new Wrangler. Needless to say, the ute has got to work offroad. Not only that, but the engineers need to make sure the vehicle is at least semi-content on the road and in the emissions and safety labs, and they have to make sure it pleases the diehards by keeping vestigial bits like external hood latches. Oh, and it can't be priced out of the reach of the average car buyer. That's a tall order. Nevertheless, we're pleased to see that Jeep is taking its offroad testing seriously. These videos were reportedly shot at the Silver Lake Sand Dunes near Lake Michigan. You'll see some splashing through puddles, some steady-state medium-speed cruising, and even some Hazzard-style fishtailing. And you can rest assured that the Toledoans at Jeep have been busy testing their latest Wrangler in other off-road scenarios, like rock crawling at the Rubicon Trail. These three clips are short, and it's difficult to draw conclusions on the suspension action since we can't really tell how flat or bumpy the terrain may be. Still, they're fun to watch and important to Jeep fans. We expect to see plenty more spy footage of the 2018 Wrangler before its likely debut at the LA Auto Show later this year. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: News Source: JL Wrangler Forums Spy Photos Jeep SUV Off-Road Vehicles Videos jeep wrangler jl sand dunes