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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Massachusetts man charged $48,000 for a tow [w/video]

Tow truck operators are right up there with landlords and IRS auditors on the list of professionals you don't want to deal with. A man in Massachusetts has all the more reason to avoid a tow after he was hit with a $48,000 bill, Fox 25 reports. Joel Ramer and his girlfriend were off-roading in Walpole, MA last week when they wandered were they shouldn't have. They landed in a mud pit on private property. Ramer said it took Assured Collision towing company 12 hours to free his vehicle from the muck. But when he got the bill for the tow, he thought the accounting department must have been off by a decimal. "When I went to pick up the vehicle from Assured Collision, he'd informed me there was some damage done to the vehicle, but didn't get into details. He also informed me the bill was $48,000," Ramer told Fox. "I thought they made a mistake." The phrase 'some damage' was putting it lightly. Ramer says Assured Collision totaled his Jeep. "Frame is broken, leaf spring is broken, drive shaft is broken," Ramer said. The itemized bill showed Ramer exactly what he was paying for. Assured Collision charged him $16,000 for an on-scene supervisor. That's $1,250 an hour. The Statewide Towing Association told Fox 25 that the actual industry standard is $175-$325 an hour. The company also claimed that power lines put them at risk, calling it a "hazmat situation." That allowed them to tack on another $5,000 fee for dangerous condition liability insurance. Finally, there was an extra $10,000 fee for an off-road recovery incident response unit. Insurance won't help with the cost of the tow, so Ramer's broke Jeep is in Assured Collision's hands. On top of the enormous bill and busted Jeep, Ramer was arrested and cited for trespassing on land owned by a utility company and disturbing the peace. Boston News, Weather, Sports | FOX 25 | MyFoxBoston

'84 MotorWeek Cherokee, Bronco and Blazer comparison indulges your SUV nostalgia

These days, truck-based, full-frame SUVs are somewhat of a rarity on the auto landscape due to the rapid rise in popularity of easier-driving, car-based crossovers. Although, without the gradually building popularity of these chunky, high-riding vehicles decades ago, it's unlikely that America's roads would be filled with so many CUVs today. In its latest dig into the archives, MotorWeek has found a 1984 comparison test of a trio of these early Sport Utility Wagons, as long-time host John Davis called them, that helped get acceptance of this segment going. This is a red, white and blue test of the SUVs from American automakers at the time and pits the Chevrolet Blazer, Ford Bronco and Jeep Cherokee (specifically in Wagoneer guise) against each other. Driving manners and interior usability are considered in the evaluation, but Motorweek actually takes these vehicles off road, too. Among the bigger revelations is the improvement in on-road ability in the past 30 years. While specific 0-60 times aren't given, all three models take around 10 seconds just to get to around 50 miles per hour in the 500-feet on-ramp acceleration test. Check out this clip to see just how far this segment has progressed in the past three decades or just get a blast of nostalgia from these now vintage models. News Source: MotorWeek via YouTube Chevrolet Ford Jeep SUV Off-Road Vehicles Classics Videos Ford Bronco chevy blazer