2007 Jeep Grand Cherokee Laredo on 2040-cars

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UPS employees band together to buy car for teen coworker

A young Alabama man got the surprise of a lifetime this week when his co-workers presented him with his very own car for his daily commute. According to the Daily Mail, 19-year-old Derrick Taylor started working at the Oxford, Alabama, UPS freight center a year and a half ago to support his ailing mother. With precious little money left over after bills and healthcare, Taylor had no money to afford a vehicle so he walked the five miles to and from work every day. Despite numerous offers of rides and loans, the young man was too proud to accept even the slightest help from his co-workers. Desperate to do something for him, Taylor's co-workers raised money in secret and bought him a used Jeep Cherokee off a local lot. 'This is a hard working young man. He makes me emotional. This young man wants to work so bad, he walks to work from way out of town," said James Williams, Taylor's safety instructor. "The group here, we've got some good news for you. Everybody came together and you don't have to walk no more. You've got your own ride. We want you to know we appreciate your hard work." Deeply moved, Taylor stood for a moment and wiped tears away before he walked over to check out the Jeep. "I was overwhelmed with joy. No one had ever done anything like that for me so it made me cry and I'm not really the type to show my emotions," he told the Daily Mail. Related Video: News Source: The Daily Mail Auto News Jeep SUV gift

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep spied testing new compact crossover

Jeep is preparing a new crossover to slot in between the Renegade and Cherokee. Spied here for the first time, the new model is expected to arrive sometime around the middle of the new year. And with it, FCA's off-road brand will finally have a successor for the Compass and Patriot. From the little bit we can project at this early stage, the new C-segment Jeep is expected to ride on a modified version of the platform that underpins the Renegade and Fiat 500X. Motivation is tipped to come from the company's new 2.0-liter turbocharged Hurricane inline-four mated to a nine-speed automatic transmission. We expect it to come in front and all-wheel-drive versions. The big question mark at this point is what the vehicle will be called. As the replacement for both the Compass and the Patriot, this model could adopt either nameplate – or it could wear a new one entirely. If the Renegade and 500X are anything to go by, the new Jeep could be offered as a Fiat as well, which could easily be dubbed the 500XL. We'll have to wait and see, but in the meantime you can check out the prototype – albeit in camouflaged form – in the image gallery above. Related Video: