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2018 Jeep Wrangler Rubicon Off-road Review | Earning our trail rating the easy way

LAKE TAHOE, Calif. — When all 4,145 pounds of Jeep slams down on the rock, the BANG! cuts the tranquility of California's Sierra Nevada mountains, echoes off the surrounding hillsides, and travels for miles through the thick unmolested forest of ancient pines. The brutality of the impact sends a shutter though the Wrangler's chassis, compresses our spines into its seat padding, and momentarily yanks my hands from its leather wrapped steering wheel. Then comes the high-pitch screeching as the torque of the Jeep's 3.6-liter V6 and the frenetic clawing from its knobby BFGoodrich All-Terrains as it violently drags the steel of the Wrangler's floorpan along the rock's face. There's a groan from the front suspension as it reaches max articulation and the inevitable crunch when the solid mass mangles the thin gauge stainless steel of the JL's tailpipe. With the first obstacle cleared and 16 miles of America's most challenging off-road trail still ahead, I realize the Rubicon Trail Foundation has a lively sense of humor. Flip open the organization's printed map of the "world-famous Rubicon Trail" and the first thing you see is a quick list of tips to help you get from one trailhead to the other safely and responsibly. Right under where it advises you to pack out all trash and use the portable toilets, it states, "High clearance vehicles recommended." LOL. ROTF. LMAO. Bwaaaaahaaaaaaaa. That's a good one. But I guess it takes just one jerk in a Camry to ruin it for the rest of us. Jeep Jamboree USA, an organization famous for its off-road events on the trail, makes the point with a little less comicality, "A minimum of 33-inch tires, front & rear lockers, tow points, skid plates, rocker panel protection and CB Radios are mandatory requirements for the Rubicon Trail Jeep Jamboree," states its website in oversized bold letters. Our 2018 Jeep Wrangler Rubicon, the latest ultimate off-road factory Jeep on the new JL chassis, has all of it with the exception of the CB radio, which is unfortunate since black bears are easier to come by on the Rubicon than cell service. Our iPhones are as useless out here as mechanical sympathy for our steed. "Don't even try it," says one of our trail guides as he watches me fish my device from my luggage. "There's no service until we get back to Tahoe." That's a big 10-4. Lake Tahoe's crystal blue waters and charming downtown are about 30 miles from the Rubicon's eastern most trailhead. It's our finish line.

Here's our first look at the next-gen Jeep Wrangler interior

After 10 years on the road, the current Jeep Wrangler JK is finally being put out to pasture. As expected, the new Wrangler is going to look a hell of a lot like the current model. Surprise, surprise. Until now, all we've been able to do is glimpse the occasional spy shot or well-done rendering. Our spy photographers finally managed to capture photos of the much-needed update to the interior. Like the exterior, the new interior isn't a huge departure. The overall design, unsurprisingly, is a mix of Jeep Renegade and outgoing Wrangler. All the switches and knobs are still on the center stack, necessary when the doors aren't permanently attached. There are four auxiliary buttons in the bottom-right corner and what looks like electronic controls for the four-wheel-drive system and detachable sway bar on the left. The materials look to be a higher quality than the one in the current model, but a full judgment will have to wait until we literally get our hands on it. A presumably body-colored panel runs the width of the dash, with big, round vents flanking the latest version of FCA's wonderful UConnect infotainment system. The steering wheel appears to be an even newer design than what's currently inside Jeep products, with a large, thick rim and the usual smattering of buttons. A tight close-up shot gives us a glimpse of the removable roof, though it's not enough to show how it works. There isn't much new to see on the exterior. The Wrangler's front and rear are still heavily camouflaged, and the entire body is covered in a detail-hiding wrap. The debut is drawing ever closer, so look for a full debut sometime in the next few months. Related Video: Featured Gallery 2018 Jeep Wrangler interior View 13 Photos Image Credit: Spied Bilde Spy Photos Jeep SUV Off-Road Vehicles

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.