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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Jeep’s latest special edition tries to give the all-American Wrangler European appeal

Jeep has a long history in Europe, starting with GIs bouncing across the continent kicking Nazi ass and much later being a conspicuously American status symbol. It's been a varied existence, to be sure. And there have been a lot of Euro-only editions aimed at Continental tastes, like the Wrangler Polar and the Black Edition II. So this Mopar One Package version of the Wrangler Rubicon, which Jeep showed off at the Geneva show but was just showcased at the "Euro Festival" in Saint-Tropez, wasn't born in a vacuum. It really underlines the continuing appeal in Europe for stereotypically American things. "Euro Festival", after all, is a Harley-Davidson gathering. Harleys are expensive, conspicuous status symbols in Europe – and so is a Wrangler. The Mopar One Package is only available on the Rubicon, and is a little unusual in that it's more function-oriented than the normally cosmetic Euro packages. It has a 2-inch lift kit, larger 32-inch tires, a steering stabilizer, and accessory fenders. Jeep says this is the first time it's been able to offer factory-installed accessories in Europe, so now our friends over there can enjoy the highly addictive experience of ticking off boxes to customize a Wrangler. One thing the Euro Rubicon gets that we can't, which might make American Jeepers a little jealous, is the 2.8-liter CRD diesel engine. That's a VM Motori unit, similar to what was available over here in the Jeep Liberty for a hot minute. Euro Jeeps have used variants of this engine for years. If you want an off-road diesel comparable to the Euro Rubicon, you either have to move to the Euro Zone or buy a new Chevy Colorado ZR2 – which we just drove, by the way. No word on how much the Mopar One Package will set buyers back. It's likely that this is also just a beachhead for more factory customs from Mopar, not just in the Jeep world. It'll be interesting to see how Europe responds. Related Video: Aftermarket Jeep SUV Off-Road Vehicles

Fiat Chrysler will invest up to $1.5 billion to build EVs in Windsor

Fiat Chrysler Automobiles will invest between $1.35 billion and $1.5 billion in its Windsor assembly plant in Canada to build electric vehicles as part of a tentative deal with Canadian autoworkers, Unifor National President Jerry Dias said on Thursday. The auto union said FCA would invest in a state-of-the-art vehicle platform that will enable the assembly of plug-in hybrid and battery electric vehicles, with at least one new model in 2025. The announcement comes less than a month after Unifor said Ford would invest $1.46 billion in its Oakville and Windsor plants. "Not only is Fiat-Chrysler maintaining the current portfolio but they will be investing three derivatives to enhance the current portfolio," Dias said. Unifor also said it expects to extend the life of the Chrysler 300, a rear-wheel-drive luxury car and introduce multiple derivatives of the Dodge Charger and Challenger. The union said as many as 2,000 jobs would be added in 2024 at the Windsor plant. Market forecasting firm LMC Automotive on Thursday said it would take until 2024 for U.S. vehicle sales to recover from the coronavirus downturn and get close to the 17 million vehicles sold in 2019. Ratification meetings for the FCA deal will happen over the weekend, and members will vote on whether to accept the agreement on Sunday. The union is expected to begin negotiations with General Motors's Canadian unit next week. Related Video: Green Hirings/Firings/Layoffs Plants/Manufacturing UAW/Unions Chrysler Dodge Fiat Jeep RAM Coupe Electric Sedan windsor