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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2017 Jeep Model Year Preview and Updates

This will be a huge year for Jeep, with the introduction of an all-new compact Compass crossover - pictured above - taking place in November, 2016 at the Los Angeles Auto Show, and the pending introduction of an all-new Wrangler later in the calendar year. Not all Jeep products are Trail Rated, but those models will get the most marketing attention. CHEROKEE: Jeep's midsize crossover receives a mild refresh as it makes its way from assembly in Toledo, Ohio to a retooled plant in Belvidere, Illinois. Most of the Jeep feature updates are directed to the Cherokee Trailhawk, which receives heated/ventilated front seats covered in Nappa leather, a power eight-way driver's seat, Keyless Entry 'n Go and remote start. An upscale Overland trim adds a Heavy Duty Protection Group and Trailer Tow Prep packages. COMPASS: This all-new 'global' compact SUV will be built and sold around the world. Sitting atop FCA's 'small wide 4X4 platform' (like the newish Renegade), the Compass offers a more substantial presence than the smaller Renegade, while promising to be more maneuverable and responsive – at least with comparable four-cylinder power – than the larger Cherokee. Expect the 2018 Compass to arrive in Jeep showrooms by midyear. GRAND CHEROKEE: The Trailhawk, with up to eleven inches of ground clearance, best-in-class towing and a crawl ratio of 44.1:1, is revived, three new exterior colors are added, and the front fascia on all '17 Grand Cherokees is tweaked. For those wishing to reach the Summit, Jeep's Grand(est) Cherokee offers an upgraded interior, 'high' style. PATRIOT: At the tail end of its product cycle, the Patriot is unchanged. Of continued interest to Jeep enthusiasts is its genuine off-road credibility, propelled by the Patriot's Freedom Drive II off-road package. This includes a second-generation CVT2L (CVT transmission with low range), skid plates and a more offroad-centric wheel/tire combination. RENEGADE: If you're a traditional Jeep enthusiast you'll wonder why anyone would consider a Renegade. And if you're a new Jeep enthusiast you'll wonder why anyone would disregard this popular Jeep introduction. Still new to the showroom, in 2017 Jeep introduces two new trims: the offroad-oriented Deserthawk and attitude-oriented Altitude.

Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.