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Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.

China's Great Wall confirms its interest — in Jeep, or all of FCA

HONG KONG/SHANGHAI — Chinese automaker Great Wall Motor reiterated its interest in Fiat Chrysler Automobiles NV on Tuesday, but said it had not held talks or signed a deal with executives at the Italian-American automaker. China's largest sport utility vehicle manufacturer made a direct overture to Fiat Chrysler on Monday, with an official saying the company was interested in all or part of FCA, owner of the Jeep and Ram truck brands. Automotive News first reported the news, quoting Great Wall Motor President Wang Fengying as saying she planned to contact FCA to discuss acquiring the Jeep brand specifically. Those comments sent FCA shares higher but also raised questions over the ability of China's seventh-largest automaker by sales to buy larger Western rival FCA, or even Jeep, which some analysts value at as much as one-and-a-half times FCA. Great Wall sought to dampen speculation on Tuesday. It confirmed it had studied Fiat Chrysler, but said there was "no concrete progress so far" and "substantial uncertainty" over whether it would eventually bid. "The company has not built any relationship with the directors of FCA nor has the company entered into any discussion or signed any agreements with any officer of FCA so far," the company said in an English-language stock exchange filing. It did not give further detail. Fiat Chrysler stock dipped on the statement on Tuesday. Great Wall said trading in its Shanghai-listed shares would resume on Wednesday after having been suspended. Fiat Chrysler declined to comment on Great Wall's statement. On Monday, it said it had not been approached and was fully committed to implementing its current business plan. FLUSHING OUT RIVALS? Great Wall Motor, which was early to spot China's love of SUVs, had revenue of $14.8 billion last year and sold 1.07 million vehicles - but that compares with FCA's 2016 revenue of 111 billion euros ($130.6 billion). Analysts said Great Wall would need to raise both debt and equity to complete any deal, meaning its chairman Wei Jianjun could lose majority control. One possible scenario, according to analysts at Jefferies, would see Wei keeping a roughly 30 percent stake, while Great Wall would raise $10-$14 billion in debt and $10 billion in equity - hefty for a group currently worth just $16 billion. Ultimately, politics could be the clincher.

Jeep Rubicon Alaska Cannonball overlanding trip, part 6 | Mucking with the Mudbudz

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000-mile journey across North America. Check out his first, second, third, and fourth, and fifth installments. GREAT FALLS, Montana — This is not the last time I'll write this: No stock vehicle on sale in the U.S. today can match the capabilities of the 2018 Jeep Wrangler Rubicon. I discovered that during the first here-goes-nothing off-road excursion on my Rubicon Alaska Cannonball run, two days of crashing around Cadomin in Alberta, Canada. This adventure is also where I discovered muskeg, a bog muck I prefer to call "swamp guts." That's a picture, above, of our first meeting. Getting high-centered was my fault, not the Wrangler's. You'd get hung up on things, too, if you were carrying 800 pounds in your rear. But we'll get to that. We left off in Tuktoytaktuk. I departed the Arctic on a Sunday afternoon with my patched spare tire, headed for a meet-up with the MudBudz Wheelin' crew in Hinton, Alberta. Turning back from boreal climes, the whole ball of Earth welcomes all who return. Sparkling lakes and mossy tundra framed Yellow Brick Roads made of dirt. This time I'd drive slow enough to avoid another unfortunate meeting with volcanic shard, if possible. E-load-rated BFGs, the equivalent of a 10-ply tire, were stock fitment on the JK Wrangler. On the JL, Jeep switched to a C load rating, the equivalent of a six-ply tire. The thinner construction means lower rolling resistance, a softer sidewall for a better ride, and better gas mileage. For 2.5 hours, I bounded and rebounded over 90 miles of pulverized highway to Inuvik. I filled the tank, then hit the Dempster at the onset of another drawn-out Arctic twilight. A hazy moon hung above the spruce as I descended to the MacKenzie River ferry crossing. As on the drive up, a million times I wanted to stop for photos, but I had to get across the Peel River further down the road before the ferry stopped. I never got to see the southern stretch of the Dempster in daylight. On the run north, I'd arrived at the Peel at dawn. I did get to see the Northern Lights again, the fifth straight night of " Star Trek" interludes. The lights were so bright I could shoot them with my phone. I also saw two bright yellowish dots glowing down the road, reflecting the wave of illumination thrown by the Mopar five-inchers. Eyes. Around 50 yards away, I made out a massive moose. I crept closer. Moose are crazy.