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Ford extends shutdown, Stellantis confirms layoffs due to chip shortage

Ford and Stellantis this week announced new production cuts due to the global semiconductor shortage, with popular models including the Ford F-150 and Jeep Grand Cherokee facing cuts. Stellantis plans to temporarily lay off workers at one facility as production is curtailed.  According to Automotive News, Ford is extending shutdowns at some of its North American facilities into May. The Blue Oval has been forced to reduce or idle production of both its redesigned F-150 pickup and the popular Explorer due to the chip shortage. The Mustang, Transit, Edge, Lincoln Nautilus and Aviator will also continue to be affected. Stellantis is planning to temporarily lay off workers at a Jeep plant in Detroit during April and May due to a shortage of semiconductor chips. The company will cut two work crews at its Jefferson North plant in Detroit for three weeks starting April 26, then call them back and lay off a third crew from May 17 through the week of May 31, according to a schedule obtained by Bloomberg News. The plant on Detroit’s east side normally operates two shifts with three work crews six days a week to keep it running 20 hours a day. “Stellantis continues to work closely with our suppliers to mitigate the manufacturing impacts caused by the various supply chain issues facing our industry,” company spokeswoman Jodi Tinson said in a statement. “Due to the unprecedented global microchip shortage, Jefferson North will adjust its production schedule through the end of May.” Jefferson North employs about 4,800 hourly workers and makes the Jeep Grand Cherokee, the top-selling Jeep model last year, and the Dodge Durango SUV. A redesigned version of the Grand Cherokee is scheduled to start production in August, according to researcher AutoForecast Solutions. This article contains reporting from Bloomberg. Plants/Manufacturing Ford Jeep Lincoln Technology chip shortage

Project Trail Force Jeep Wrangler goes to SEMA, then to a lucky winner

Extreme Terrain is an aftermarket parts company focused on the Jeep Wrangler. Partly just because it's a really cool thing to do, and probably having something to do with Jeep's upcoming 75th anniversary, Extreme Terrain found some dance partners to help work up a special 2015 Wrangler Rubicon that it will show off at the Bantam Jeep Heritage Festival in Butler, PA, then at SEMA in November, where it will be given away. Extreme worked with Barricade Off-Road and Kevin Tetz from the Spike show Trucks! to build the Wrangler it calls Project Trail Force. There is more than $24,000 worth of aftermarket gear on it, starting with the Ripp centrifugal supercharger that pumps an additional 140 horsepower into the 3.6-liter V6. It's got a 3.5-inch lift kit from Rock Krawler, Dana 44 axles strung between 37-inch BFG tires, Barricade bumpers, a 9,500-pound winch, fender flares, rock sliders, a 50-inch LED light bar above the windshield, LED spotlights on the A-pillars, and seven-inch KC Hilites headlights. Rugged Ridge worked over the inside with upgrades like all-terrain floor and cargo liners, plus seat covers, and a new navigation system with a back-up camera. If you want to win it, you can enter the contest at Extreme Terrain once every week until Oct. 23. The winner gets flown to SEMA to have Kevin Tetz hand the keys over. If you just want to see it, you can head to PA for that heritage festival. The Project Trail Force will also lead a Jeep parade that could set a Guinness World Record. The press release below has a lot more info on the build. Good luck. EXTREMETERRAIN AND BARRICADE OFF-ROAD TO UNVEIL THEIR FULLY-BUILT 2015 JEEP WRANGLER AT BANTAM JEEP FESTIVAL ExtremeTerrain.com and Barricade Off-Road teamed up to build a $73,000+ 2015 Jeep Wrangler Rubicon to be given away to a lucky winner at the 2015 SEMA Show • Giveaway Link: http://www.extremeterrain.com/jeep-wrangler-project-trailforce-giveaway.html • Video: https://www.youtube.com/watch?v=jsO6fxVq6kI MALVERN, Pa. (June 12, 2015) – ExtremeTerrain, a leader in providing aftermarket Jeep Wrangler parts, along with rugged, enthusiast-driven Jeep Wrangler aftermarket armor and accessories manufacturer Barricade Off-Road, today unveiled a fully-built 2015 Jeep Wrangler Rubicon dubbed Project Trail Force at the Bantam Jeep Heritage Festival in Butler, PA.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.