2021 Jeep Compass Limited 4x4 on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Ram 1500 Rebel TRX and Jeep Grand Wagoneer | Autoblog Podcast #642

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Zac Palmer. The big news this go-around is the reveal of the 2021 Ram Rebel TRX and Jeep previewing the 2022 Grand Wagoneer. They also discuss a mysterious BMW M8 mule and the F1-inspired Delage D12. Next, they talk about driving the Lincoln Navigator and Mercedes-AMG C 63 S Coupe before revisiting a recent "Spend My Money" segment with an update from the sender. Autoblog Podcast #642 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 Ram Rebel TRX debuts as a Hellcat-powered, desert-running Raptor killer Jeep previews 2022 Grand Wagoneer again What's hiding beneath this mystery BMW M8 mule? (Update) Historic French brand Delage returns with the D12 Cars We're Driving: 2020 Lincoln Navigator 2020 Mercedes-AMG C 63 S Coupe Spend My Money update Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

332,000 Jeep, Fiat and Alfa Romeo models recalled over faulty seat belt buckle sensors

Stellantis has recalled 332,000 Alfa Romeo, Jeep, and Fiat vehicles in the United States due to faulty seat belt sensors. Included in the recall are certain 2017-2024 Alfa Romeo Giulia and 2018-2025 Stelvio models along with 2019-2023 Fiat 500X, Jeep Renegade, and 2024 Fiat 500E models. According to documents posted by the National Highway Traffic Safety Administration, "A disrupted connector on the buckle switch hall effect may affect the conduction on the connectors of the seat wiring and buckle which may cause the front seat air bag to not perform as expected during a crash." In more simple terms, the sensor that tells the vehicle's onboard computer if an occupant's seat belt is buckled may fail. If this happens, an airbag may not inflate in the event of a crash as intended. As of June 26, 2024, Stellantis says it has identified 578 field reports in North America potentially related to this issue. "The remedy will be to replace the connector by directly wiring the sensor to the harness with a solder tube," according to documentation provided by Stellantis. All repairs will be made free of charge.