2014 Jeep Compass Sport on 2040-cars

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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Stellantis reveals STLA Large platform with EV and ICE support

Hot on the heels of a Jeep Wagoneer S teaser and photos of the prototype next-generation Dodge Charger (or Challenger), comes a reveal and details of what will likely underpin both of them: the STLA Large platform. It's one of multiple Stellantis flexible architectures that will be the basis of its upcoming electric cars, and apparently internal combustion ones, too. Stellantis says the STLA Large platform will be for D- and E-segment cars, crossovers and SUVs. In other words, it will be for midsize and large vehicles. For reference, lengths supported will be from 187.6 to 201.8 inches, and width will range from 74.7 to 79.9 inches. It will be highly flexible, too, with Stellantis claiming significant amounts of adjustability in overhangs, wheelbase, suspension placement and powertrain arrangement. The powertrain flexibility is quite impressive. Front-, rear- and all-wheel-drive layouts will be supported. Single- and dual-motor layouts will be on offer. Internal combustion will be available, too, either on its own or as a hybrid. Apparently engines can be fitted either longitudinally or transversely, too. Battery packs with between 85 and 118 kWh of capacity will be offered, with Stellantis claiming that sedan-style vehicles could have a range of up to 500 miles. The packs will also be available in 400- and 800-volt designs. Stellantis noted also that the platform can "easily accept future energy storage technologies when they reach production readiness." This seems to hint that the company is looking at different battery chemistries and maybe even solid-state batteries that could be added more easily in the future. Furthermore, the platform is designed to handle impressive output. Stellantis says that some models on the platform will have 0-to-62 mph times in the 2-second range. Limited-slip differentials for improved power delivery and wheel-end disconnects for reduced mechanical drag are also on the table for this platform. All of these details fit well with the information previously given for the concept Dodge Charger Daytona Banshee and Jeep Wagoneer S. The former was previewed with both battery voltage architectures and a wide range of electric powertrains with between 456 and 670 horsepower depending on specification and upgrades. And that's just for the 400-volt system; the 800-volt option wasn't detailed. We've also seen photos of the Charger chassis seemingly with provisions for gas engines, likely versions of the Hurricane I6.

Jeep Chief and Wrangler Red Rock Responder teased ahead of Easter Jeep Safari

Jeep is being coy about it's lineup for the 2015 Moab Easter Jeep Safari, releasing just a pair of shots and an exceptionally brief press release on two of the seven concepts coming to the desert later this month. So, what can we glean from the limited assets that have been given to us? Well, as we said, we know Jeep is bringing seven vehicles to its big festival. We also know the names of two vehicles, shown above – there's the Chief and the Wrangler Red Rock Responder. Which is which? A fair question. We're betting the second image is the Wrangler-based Red Rock Responder. As for the Chief, well, we've absolutely no idea what to expect there. Jeep's Moab concepts generally include the model name on which their based – see the Grand Cherokee Trail Warrior and Cherokee Dakar from last year, or even the Wrangler Red Rock Responder, mentioned above. There's no such moniker on the Chief. As for the Chief's illustrated teaser image, as we said, it doesn't reveal much. The body is angular, and quite Jeep like, with squared-off wheel arches and decidedly old-school taillights. Beyond that, though, we don't have much to go on. Expect much more not just on the Chief and Red Rock Responder, but on all seven of the concepts Jeep is bringing to Moab. The party starts on March 28 and runs until April 5. Be sure to check back then for full coverage. Related Video: