2014 Jeep Compass Latitude on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep CEO promises Grand Cherokee Hellcat 'before the end of 2017' [UPDATE]

UPDATE: Video of Mike Manley confirming the Grand Cherokee SRT Hellcat has been added. In one of the worst kept secrets in the auto industry, Jeep has confirmed that the Grand Cherokee SRT Hellcat is coming. The news comes from Vvuzz, which has Jeep CEO Mike Manley on camera confirming the monstrous SUV. Manley confirmed that the Jeep, which we hope will offer the same 707-horsepower version of Chrysler's 6.2-liter, supercharged V8 as the Dodge Challenger and Charger, will arrive before the end of 2017. This, friends, is grand news. By the time the Grand Cherokee Hellcat arrives, it'll be faced with an array of high-performance challengers from BMW, Mercedes-Benz, Land Rover, and Porsche. But, if things stay the way they are with the competition and SRT engineers can bring the Hellcat engine's full output to bear on an all-wheel-drive platform, the Grand Cherokee will have a power advantage ranging from 130 to 157 hp. It's one thing to best the competition by a dozen horsepower, it's entirely different to outgun them by an entire Toyota Corolla. Expect much more on the Grand Cherokee SRT Hellcat in the coming months. Scroll on to see Manley confirm the news. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Jeep Renegade revealed with a more mature, aggressive look

Jeep has finally revealed the refreshed 2019 Jeep Renegade compact crossover SUV. So far, only the exterior has been shown, and it does reveal a number of differences from the current model. At the front, we can see the Renegade now has available LED headlights similar to those offered on the Wrangler. The individual grille slats are wider with slimmer chrome bezels, which help to give it a more aggressive look. The front bumper has been completely redesigned, with the fog lights appearing to be bigger, and they now sit in the main lower grille. That grille is flanked by two triangular air inlets. Around back, the Renegade is nearly unchanged. The taillights are the only major change, and the dark red lights lend a more premium, mature look to the little crossover. We also see that the Renegade now sports an obvious grab handle for opening the rear hatch. Other details are scarce, as Jeep did not reveal much else with the two photos above. We've reached out to Jeep for more info but haven't received a response at the time of writing. We do know from the previous teaser of the new model that the Renegade will offer both three- and four-cylinder engines in Europe. The three-cylinder displaces 1 liter and makes about 120 horsepower, and the four-cylinder is available in two forms, one that makes 150 horsepower, and one that makes 180 horsepower. All of them are turbocharged. Spy shots have also hinted that the Renegade could also be getting a hybridized version. Related Video: Image Credit: Jeep Jeep Crossover SUV Economy Cars jeep renegade