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Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

2014 Jeep Cherokee uncovered with bold new look

Jeep has been shuttling around Alfa Romeo-based test mules and camouflaged prototypes of its replacement for the current Liberty for some time now. Those heavily disguised vehicles may have offered a glimpse of the new Jeep, but a new set of production-line images from Jalopnik tell a much more complete story.
Jalopnik report indicates unequivocally that the Cherokee name will be re-upped in place of Liberty, though it doesn't spell out exactly where that thinking comes from, though a name change has been rumored for some time. Chances are good that the same source that delivered these factory images delivered the name, as well.
The Cherokee absolutely has some Alfa Romeo DNA in its makeup, the final product is far from looking like its Guilietta ancestor. The athletic, high-waisted design is relatively attractive from what we can see here, though the grille and headlight treatment are sure to cause a lot of ruckus when the Cherokee makes its official debut at the New York Auto Show in April. The very narrow, pointed headlamps are pinched in a not particularly Jeep-ish fashion, and the curved, short version of the seven-slot grille is far more rakish than anything that Jeep has produced to date.

FCA expands Jeep Cherokee recall to 68k more vehicles

FCA is expanding its airbag software update for the 2014 and 2015 Jeep Cherokee to cover 68,593 more of the vehicles worldwide. This brings the total to 316,774 Cherokees. Of those, there are now 230,240 in the US, 28,110 in Canada, 6,367 in Mexico, and 52,057 outside of NAFTA. According to the automaker, after reviewing the potentially affected population, it discovered these additional Cherokees in need of the upgrade. The original campaign to repair these vehicles was announced in early February. Engineers found a small number of cases where dramatic changes to the angle of the vehicle that upset its balance caused the side-curtain and seat-mounted side airbags to deploy because they anticipated a rollover. This especially occurred when driving off-road. According to FCA, there're no additional reports of this happening, and the company isn't aware of any injuries or accidents. The fix is simply a software upgrade that recalibrates the airbags' deployment. Related Video: Statement: Restraint-System Software Upgrade May 12, 2015 , Auburn Hills, Mich. - FCA US LLC is expanding by an estimated 62,148 vehicles its recall of U.S.-market SUVs** to upgrade air-bag software. The action follows a routine review of the originally reported vehicle population by FCA US engineers. There have been no additional incidents and FCA US is unaware of any related injuries or accidents. The campaign will upgrade software that governs side-curtain and seat-mounted side air bags following a small number of inadvertent deployments – most of which occurred in harsh, off-road environments. They were prompted by maneuvers that dramatically changed the vehicles' angle of operation, relative to the ground, and the air-bag systems – sensing potential rollover conditions – automatically activated. The software upgrade will recalibrate the threshold for deployment and the vehicles will remain compliant with all applicable safety regulations. Affected are certain 2014 and 2015 Jeep Cherokees. The revised estimate for the U.S. totals 230,240. Revised estimates for other markets are as follows: 28,110 in Canada; 6,367 in Mexico and 52,057 outside the NAFTA region. The revised global total is 316,774 – a difference of 68,593. The Company will notify affected customers. Software will be available at that time. Customers with additional concerns or questions may call 1-800-853-1403. ** http://media.chrysler.com/newsrelease.do?id=16332&mid=431