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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Freak accident during Jeep demonstration turns fatal

A 20-year-old woman was killed in Edmonton, Canada on Satuday, reports CTV News, in a freak accident resulting from a rollover during a Jeep demonstration. As part of a fundraising enthusiast event called "Jeeps Go Topless," the driver of one Jeep Wrangler drove up and onto the top of the tire of another.
CTV reports that the owner of the topmost Jeep then switched the vehicle off, posed for pictures and then dismounted from his vehicle. His movement off of the Jeep apparently caused it to tip over, crushing a woman who was on top of an adjacent vehicle. Edmonton police are currently investigating more fully what caused the parking lot accident to occur. Scroll below to watch the CTV News video report about this tragic incident.

Jeep Grand Cherokee SRT gets power increase, minor tweaks for 2015

As a brand within Fiat Chrysler Automobiles, SRT may have an uncertain future, but it's pumping out some seriously mean machines anyway. The supercharged Hellcat V8 may be gobbling up most of the headlines with its 707 horsepower, but even the Grand Cherokee SRT is getting some small updates for the 2015 model year.
Most importantly for many enthusiasts, the Grand Cherokee SRT is getting a slight power bump. Don't expect the 700+ hp from the Hellcat, but this SUV sees a modest 5-hp and 5-pound-feet of torque improvement to bring output to 475 hp and 470 lb-ft for its 6.4-liter V8 with an eight-speed automatic. The minor change doesn't change the sprint to 60 miles per hour, clocking in at the same 4.8 seconds, or the tow rating at 7,200 pounds. Still, more grunt is never a bad idea.
Another new addition is the Active Noise Canceling system as a standard feature for this powerful SUV. It adds four microphones around the vehicle and uses the stereo system to nullify extraneous sound. However, Jeep claims that the meaty exhaust note from the V8 still gets through into the cabin for driver enjoyment.