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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

Hyundai reportedly eyeing a takeover of FCA

The CEO of Hyundai Motor Group plans to launch a takeover bid for Fiat Chrysler ahead of the planned retirement of FCA Chief Executive Sergio Marchionne next spring, Asia Times reports, citing unnamed sources close the situation. CEO Chung Mong-koo will wait for an expected decline in the Italian-American automaker's shares to make his move. Hyundai isn't commenting on the rumors, unsurprisingly, but would presumably stand to benefit by gaining Chrysler's dealer network and the lucrative Jeep brand and probably Ram, too. An FCA spokeswoman in Auburn Hills told Autoblog the company had no comment. But like any story about a possible takeover, this one gets complicated with inside players — and President Trump's posturing on international trade issues. FCA has been the subject of takeover interest before, including by Hyundai, but Marchionne has denied a merger was likely, instead saying his company was in talks with the Korean automaker about a technical partnership. In 2015, Marchionne lobbied General Motors hard, but unsuccessfully, for a tie-up; he was also spurned by Volkswagen. Marchionne had repeatedly stressed the need for car companies to merge to decrease overcapacity and better afford the massive investments needed for things like autonomous and electric vehicles. In the case of Hyundai's reported interest, there is a cast of characters. One is Paul Singer, principal of the hedge fund Elliott Management, an activist shareholder with a $1 billion stake in Hyundai and a major owner of equities in Fiat's home turf of Italy. Then there is FCA Chairman John Elkann, who reportedly disagrees with Marchionne on a successor as CEO of Fiat Chrysler but has little interest in running the company himself and would prefer a merger. Compounding things is what the Trump administration would think of a further blending of Fiat Chrysler's international DNA, though a deal with a Korean automaker is thought to be more palatable to the president and members of Congress than by a Chinese conglomerate like Great Wall Motor, which has confirmed its interest in taking over all or parts of FCA. The full Asia Times piece is here. Related Video: News Source: Asia TimesImage Credit: REUTERS/Rebecca Cook Chrysler Fiat Hyundai Jeep RAM Sergio Marchionne FCA merger takeover

Stellantis dealer briefing hints at midsize Ram, Jeep Recon, Dodge Stealth

With dealers returning to regular life after Stellantis' Dealer Business Meeting 2023 in Las Vegas last week, bits of intel are escaping. Between reports in Automotive News, Mopar Insiders, and a now-deleted Reddit thread that Carscoops dissected, we can make out rough details about a few products on the way for Chrysler Jeep Dodge Ram stores across the country. We'll start with Chrysler, which got the least attention during the event. The Pentastar, starved of product as if it were Stellantis' version of Jaguar, appears to have a refreshed Pacifica minivan in the works and continues to develop its first EV, due by 2025. That's the alpha and the omega there, at least publicly. Jeep's making moves on several fronts. The Jeep Recon forum got photos of an electrified concept brought to the meeting, the Recon Moab 4xe (pictured). It looks like an upsized Renegade, its tire size thought to be 285/70R17, same as the stock Wrangler Rubicon. Head to the thread to see the rest of the photos.  The end of the Cherokee is but a hiatus, Appearance-wise, a new version in the works is said to be a smaller version of the Grand Cherokee L that's about the same size as the outgoing model. When it launches in late 2024 as a 2025MY SUV, it could debut with a new name as well as hybrid and electric powertrains. The Grand Cherokee L, meanwhile, will get a mid-cycle refresh in 2025.   Adding to information previously reported about the 2024 Jeep Wrangler range, the 2024 Gladiator is said to get a Willys trim with upgraded spec. Mopar Insiders had cited communication to dealers that the Wrangler Willys would improve capability thanks to higher ground clearance and what's expected to be a gripper off-road wheel and tire package. At the dealer meeting, Jeep reps apparently said the Gladiator Willys would get high fenders, a locking rear axle, and 33-inch tires. The current Gladiator Willys fits a Trac-Lok limited-slip rear differential and 32-inch mud terrain tires. The tow rating for the Gladiator range could see an increase from 7,650 pounds to 7,700 pounds. Above that, the Wagoneer range will expand with a 4xe version thought to come by next year. In the Dodge camp, the big news would be that the next Charger won't only be electric. Brand reps allegedly told dealers the car, which will come as a four-door despite the attention lavished on the two-door concept making the rounds, will get an internal combustion engine option.