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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

2017 Jeep Com-Patriot looks like a mini Grand Cherokee

Jeep plans to merge the Compass and the Patriot into a single model, and today we're getting an undisguised look at the compact crossover. These images from Brazil's Autoo were captured before a photo shoot. The SUV, which retains the same shape as the prototypes our photographers captured testing earlier this year, borrows a sizable amount of styling cues from the larger, more expensive Jeep Grand Cherokee. If the SUV's badging is anything to go off of, Jeep will retain the Compass moniker for the upcoming vehicle. At the front, the SUV has a similar grille to the Grand Cherokee with seven rectangular openings, which are smaller than the ones found on the current compass, with chrome trim. The headlights and LED daytime lights are also similar to the ones on the Grand Cherokee. The black roof, which is a new touch for Jeep, is a nod toward the SUV's European competitors like the Land Rover Range Rover Evoque. The new model loses the square-like taillights on the previous model for oval-shaped ones. Overall, the SUV adds modern touches to the aging Compass and Patriot models while staying true to Jeep's iconic look. The SUV is expected to utilize a modified version of the platform found on the Jeep Renegade and Fiat 500X. Power could come from a 2.0-liter turbocharged inline-four engine that's mated to either a nine-speed automatic transmission or a six-speed manual gearbox. Just like the current model, the upcoming Compass will have front-wheel drive as standard with all-wheel drive as an option. The next-gen Compass will be manufactured at Jeep's new plant in Brazil, where the vehicle will also makes it official debut later this year. The baby Grand Cherokee will make its first appearance on American soil at this year's Los Angeles Auto Show. Related Video: News Source: AutooImage Credit: Autoo Design/Style Spy Photos Jeep Crossover SUV jeep compass jeep patriot

Autotrader picks best cars for 2015's college grads

Summer is here and the school season is winding to a close. That means millions of students will be graduating college and (hopefully) entering the workforce. For many, that will mean buying a new car suited to the new stage in life into which they will now be embarking. That can be a bewildering choice, especially for someone who's never bought a car before. Fortunately, Autotrader has come up with a short list of recommended cars – new and used – which it recommends to the graduating class of 2015. Among the site's top choices are some compelling crossovers and hatchbacks, including the Buick Encore, Chevy Trax, and Jeep Renegade, as well as the Honda Fit, Nissan Versa Note, Mazda3 and Fiat 500. Can't stretch to buying new, or don't see the point? Autotrader has also identified the Toyota Camry, Ford Fusion and even the Lexus IS as smart buys in the certified pre-owned category. "Any time someone goes through a major life change, such as graduating college, they need to determine if their current ride makes sense for their lifestyle, from both a financial and functional perspective," says Autotrader editor Brian Moody. "For example, while that hand-me-down SUV from your parents was nice when you turned 16, you may want to opt for a safer, more fuel-efficient car as you transition into the working world." Autotrader Names 10 Best Cars for Recent College Graduates ATLANTA, May 28, 2015 /PRNewswire/ -- For many, graduating college is a milestone like no other – it represents a new chapter, a proud accomplishment and, fortunately or unfortunately, financial independence. Luckily for graduates who are in the market for a new car to suit their post-college lifestyle, Autotrader's expert editors say now is a great time to make a purchase, as dealerships are flush with affordable models that are fun, fuel-efficient and thoughtfully designed. Autotrader Logo "Any time someone goes through a major life change, such as graduating college, they need to determine if their current ride makes sense for their lifestyle, from both a financial and functional perspective," said Brian Moody, site editor for Autotrader.