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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Stellantis to halt production at Melfi, Italy, car plant in April, union says

MILAN — Carmaker Stellantis will halt production at its plant in Melfi, southern Italy, April 2-12 because of low demand triggered by the COVID-19 crisis, the UILM union said on Monday. Production at the plant, where the world's fourth largest automaker makes Jeep Renegade and Compass models and the Fiat 500X compact SUV, has been repeatedly disrupted due to weak demand and semiconductor supply shortages. The FIM CISL union said last week the firm was considering permanently closing one of its two production lines at the Melfi plant to address excess capacity in Italy. European car registrations fell 23% year on year in the first two months of this year, according to industry data, as protracted coronavirus lockdowns and consequent uncertainty keep impacting spending decisions among families and businesses. UILM's Gianluca Ficco said on Monday the company told unions the latest Melfi production freeze was specifically due to low demand and not a result of the global chip shortage. A spokesman for Stellantis confirmed the plant would be closed in that April 2-12 period. All of Melfi's more than 7,000 workers would be put on a furlough scheme for the period.  

2018 Jeep Wrangler JL order guide leaks, ordering open at dealers

It's been a big day for Jeep news. Earlier today, a leaked timeline revealed that the new 2018 Jeep Wrangler JL will make its debut sometime in November, likely at either SEMA or the Los Angeles Auto Show. Now, thanks to our friends at JL Wrangler Forums, we have news that an order guide has leaked and order banks are open. That means you should be able to go to a Jeep dealer and place an order for a new Wrangler now. This order guide only covers the four-door Wrangler Unlimited, but it gives us a pretty clear look at the new model. At launch, the Wrangler Unlimited will come in three trims - Sport, Sahara and Rubicon. The only available engine will be FCA's 3.6-liter Pentastar V6. Those hoping for a diesel will have to wait a little while longer. All three models will offer both a manual and automatic transmission. While the current model is available in a wide range of colors, initially only five - Billet Silver, Black, Bright White, Firecracker Red and Granite Crystal - will be offered. Poring over the guide shows that features line-up pretty closely with the current model. Hardtops are still optional, as is leather on the Sahara and Rubicon. It doesn't look like you'll be able to get a Sport with a body-color top and the dual-top option for the Rubicon is only listed on the order banks with a black hardtop. The Sahara and Rubicon both have optional trailer hitches and the Rubicon has an optional steel bumper. There's lots we still don't know, but look for more news in the next month or so after the new Wrangler finally debuts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.