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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

Watch thief steal Jeep Wrangler with laptop

Advancements in technology, especially those in the automotive sector, have made cars safer, easier to drive, and harder than ever to steal. But a recent incident in Houston, TX, reveals that the latest generation of hackers and thieves knows how to use modern tech for their own nefarious devices. A car thief was caught on camera using a small computer to pilfer a 2010 Jeep Wrangler parked in its owner's driveway. The video shows a man entering the Wrangler and after a few minutes on the laptop, driving away in the vehicle. According to the Wall Street Journal, Houston police believe the same method could have been used on four other occasions involving late-model Wranglers and Cherokees. While the short clip looks like something out of a movie, this isn't the first time a Jeep has been hacked. The theft took the pair of thieves roughly 13 minutes from the time the first person opens the hood (not shown) to when the car leaves the driveway. Alarmingly, the Houston police department isn't sure what the laptop is being used for, the Journal reports. A Fiat Chrysler official told the newspaper that the thieves in the Houston incident might be using tools that only dealers have access to, which would allow them to pair another key fob to the vehicle. While that explains how they got into the vehicle, it still doesn't explain how a laptop could be used to get the vehicle running – especially when automakers ( Fiat Chrysler, Tesla, and General Motors) have altered their cars' electronics to reduce hacking. Theft rates have dropped by 96 percent since 1990, according to The New York Times, but recent events show thieves are making their own advances, prompting increased cyber protection efforts from automakers, auto-parts suppliers, and the government. It will come into focus later this month when US Transportation secretary Anthony Foxx, Lyft CEO and co-founder Logan Green, and General Motors' chairman and CEO Mary Barra speak at a cybersecurity summit in Detroit. Related Video: News Source: The Wall Street Journal, The New York Times, Business Wire, YouTube Jeep Technology SUV Off-Road Vehicles Videos viral video hacking thieves

2.1 million vehicles recalled again over faulty airbags

Fiat Chrysler Automobiles, Honda and Toyota will recall 2.1 million vehicles to fix faulty airbag modules "after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles." These vehicles had all previously been recalled, but the National Highway Traffic Safety Administration found that the airbags could still potentially malfunction. This recall will cover Acura MDX, Dodge Viper, Jeep Grand Cherokee, Honda Odyssey, Pontiac Vibe, Toyota Corolla, Toyota Matrix and Toyota Avalon models made in the early 2000s. NHTSA has reportedly received about 40 reports of airbag deployment in such vehicles, even though the vehicle had not been involved in a crash. Roughly one million of these same vehicles, all from Honda and Toyota, are also subject to recalls due to faulty Takata airbag modules, though this particular recall is for "an electronic component manufactured by TRW" that is separate from the actual airbags from Takata. According to NHTSA Administrator Mark Rosekind: "This is unfortunately a complicated issue for consumers, who may have to return to their dealer more than once. But this is an urgent safety issue, and all consumers with vehicles covered by the previous recalls should have that remedy installed. Even though it's a temporary solution until the new remedy is available, they and their families will be safer if they take the time to learn if their vehicle is covered and follow their manufacturers' instructions. A hassle is much better than a family tragedy." If you're the owner of an affected car, expect to hear more from the official automaker and government channels in short order. In the meantime, we'd suggest getting your car checked and fixed at your local dealer. The official statement and recall information can be found below. Previously Recalled Vehicle Remedies Not Working as Designed; NHTSA Announces Follow up Recall of 2.12 Million Cars and SUVs Saturday, January 31, 2015 Contact: Gordon Trowbridge, 202-366-9550, Public.Affairs@dot.gov WASHINGTON – U.S. Transportation Secretary Anthony Foxx announced today the recall of more than 2.12 million Acura, Dodge, Jeep, Honda, Pontiac, and Toyota vehicles for a defect that may cause airbags to deploy inadvertently. The recalls will provide vehicle owners with a new remedy after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles.