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2018 Jeep Wrangler: The iconic off-roader, with new innovations

AUBURN HILLS, Mich. — The Jeep Wrangler has a spirit, and Mark Allen is one of its keepers. That's why the 2018 edition still has a fold-down windshield, despite the reality that even the most die-hard Wrangler owners seldom use it anymore. The folding screen dates to the origins of the Wrangler, when Willys were sent to Europe during World War II. The reasons: "The windshields folded down for shipping — and the guy in the back with the howitzer," says Allen, the longtime Jeep design boss. Delivered in 2017 in the FCA Design Dome, the line comes across as a quip, but it's historically dead on. It's through this lens that Allen and the rest of the Jeep designers and engineers devised the modern successor to a primitive military vehicle. The windshield folds down in minutes with the turn of four bolts on this new generation, the JL. It takes about 90 minutes and 28 bolts to do the same on the outgoing JK. Needed or not, the windshield is better and more functional for 2018, even if it looks about the same. This aptly sums up the new model. Get closer and get inside. Look under the hood. There's much more going on than is evident at first glance. Allen says the broad strokes of the current design didn't change because he wanted to remain true to the Wrangler's identity, which lights the path for the entire brand. Crazier ideas were considered, but ultimately, this evolutionary approach was deemed the best. "The Wrangler is instantly recognizable around the world," says Jeep boss Mike Manley. "It has been and remains the absolute icon of the brand." But it is different, and by using any objective metrics, better. The JL is lighter than the JK. It offers a new engine with a mild hybrid function – more on that later. Fuel economy is improved. The interior is nicer, yet still rugged. The on-road ride quality is upgraded, but you can still scale mountains and conquer the jungle. Still, it looks about the same. Let's start there. The round headlights are all-LED, with a horizontal projector sandwiched between the high beams. The taillights are square and have available LEDs. The grille has been massaged to a "keystone" design that recalls the CJ, Allen says. The front wheels are pulled slightly forward, and the beltline is lowered. The vehicle also is longer (how much depends on the version), which creates a better stance. Half doors will be offered on the Rubicon model in 2019 and then will be available across the Wrangler lineup.

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

2018 Jeep Wrangler JL order guide leaks, ordering open at dealers

It's been a big day for Jeep news. Earlier today, a leaked timeline revealed that the new 2018 Jeep Wrangler JL will make its debut sometime in November, likely at either SEMA or the Los Angeles Auto Show. Now, thanks to our friends at JL Wrangler Forums, we have news that an order guide has leaked and order banks are open. That means you should be able to go to a Jeep dealer and place an order for a new Wrangler now. This order guide only covers the four-door Wrangler Unlimited, but it gives us a pretty clear look at the new model. At launch, the Wrangler Unlimited will come in three trims - Sport, Sahara and Rubicon. The only available engine will be FCA's 3.6-liter Pentastar V6. Those hoping for a diesel will have to wait a little while longer. All three models will offer both a manual and automatic transmission. While the current model is available in a wide range of colors, initially only five - Billet Silver, Black, Bright White, Firecracker Red and Granite Crystal - will be offered. Poring over the guide shows that features line-up pretty closely with the current model. Hardtops are still optional, as is leather on the Sahara and Rubicon. It doesn't look like you'll be able to get a Sport with a body-color top and the dual-top option for the Rubicon is only listed on the order banks with a black hardtop. The Sahara and Rubicon both have optional trailer hitches and the Rubicon has an optional steel bumper. There's lots we still don't know, but look for more news in the next month or so after the new Wrangler finally debuts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.