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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

Buy this instead of a Wrangler | 2017 Jeep Grand Cherokee Trailhawk Review

In our first encounter with the 2017 Jeep Grand Cherokee Trailhawk at Fiat Chrysler's Chelsea Proving Grounds, we saluted the new model's impressive on-road demeanor. In its off-road mode, however, we couldn't ignore the pre-production throttle calibration – it was super sharp and difficult to modulate with the precision needed to navigate obstacles. We were told then that Jeep's engineers were aware of the problem and were fixing it for production models. So we recently set off for Bundy Hill Off-Road Park in Jerome, Michigan, in a production-spec Grand Cherokee Trailhawk to check their work and get a better idea of the overall package. We can report that the Trailhawk's throttle has been fixed for production, landing it properly in Goldilocks territory. In the off-road Mud setting, the throttle is soft and easy to modulate. You can balance this rig with the gas pedal, reaching just past tip-in to steadily prod forward. But the gas pedal doesn't delay when you really need power. Move beyond the initial tip-in, and the engine responds quickly, which is a good thing, as a sluggish throttle is almost as dangerous off-road as one that's too sharp. Rock mode promises even more precise control over the throttle, although our lack of a spotter and a desire to avoid damaging the 700-mile-young Trailhawk kept us from hitting Bundy Hill's rockier sections. The wet, non-snowy weather meant we didn't properly test Snow or Sand mode. This test model was equipped with FCA's popular 3.6-liter V6, but like the rest of the Grand Cherokee range, more power is available from the 3.0-liter EcoDiesel V6 and the 5.7-liter Hemi V8. You don't need them – the 3.6-liter and eight-speed automatic are perfectly fine on the trails. Faced with an incline, the transmission holds its gear without complaint – you don't even need to switch into manual mode. Despite the 4,800-rpm torque peak, the V6's 260 pound-feet arrive early enough that you don't need to strong-arm the throttle. So that's resolution for the pre-production issue. But our time at Bundy Hill exposed a different and ultimately much easier to fix problem for the production model. Late fall in Michigan is not always a good time to go off-road – sub-40-degree temperatures and a steady, depressing drizzle can turn a relatively simple trail into a slippery mess of wet clay. Conditions like these can easily overwhelm an on-road tire like the Goodyear All-Terrain Adventures the Trailhawk uses.