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Jeep CEO a fan of pickup redux

The idea of a Jeep pickup is a hardly a new concept. After all, putting a bed on the company's rugged off-roaders goes back to the '40s, not to mention the more recent Cherokee-based Comanche. There's a very slim chance that a truck could return to the lineup down the line if brand CEO Mike Manley gets his wish. "I remain a big fan of a Jeep pickup. I think we have history that says it belongs in our portfolio," Manley said to The Detroit News. However, there's no need to get any hopes up soon, because a truck doesn't get any mention in the brand's five-year plan. That puts the earliest possible introduction around 2019. Even Manley is tempering expectations. "At this moment and time, I have higher priorities. That doesn't mean to say that we don't work on it, we're not looking at it," he said to The Detroit News. The most likely candidate to support a future Jeep truck is the next-gen Wrangler, according to The News. The rest of FCA's pickups and SUVs are running at capacity, which makes slipping in another variant difficult. However, the future Wrangler is heavily rumored to get an expanded production facility in Toledo, OH, which could make things possible. Anonymous FCA insiders confirmed to Autoblog that the next-gen Wrangler would be offered with a 3.0-liter EcoDiesel V6 and eight-speed automatic. It's also reportedly using solid axles at the front and rear, a fixed windshield and an aluminum body. That could make for a very fun and practical off-roader. If reading all of this speculation gives you a twinge of deja vu, it should. After the Jeep Gladiator concept (pictured above), there were years of speculation about the brand bringing the pickup back. Even then the plan was for a compact truck to tackle that hole in the segment. It was even believed that the project had a green light for production seemingly with Sergio Marchionne's blessing. Then things were pushed back, and last year, the idea was officially quashed. Related Video:

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Fiat Chrysler prepares to produce plug-in hybrid Jeep Renegade

MILAN — Fiat Chrysler (FCA) said on Monday it's preparing to begin production of a plug-in hybrid version of the Jeep Renegade as the carmaker pushes ahead with its electrification drive to meet tougher emissions rules. The world's seventh-largest carmaker said in June it would invest 9 billion euros ($10.3 billion) in electric and hybrid cars over the next five years to become fully compliant with emissions regulations across regions. It also pledged to phase out diesel engines in European passenger cars by 2021. The Jeep Renegade plug-in hybrid, expected in the market in early 2020, will be produced at FCA's Melfi plant in southern Italy, which is already churning out the combustion engine version of the model and the Fiat 500X crossover, FCA said. More than 200 million euros will be spent on the new engine, the company said, adding workers would be retrained for the new technology and the plant modernized. By 2022, FCA plans to offer a total of 12 electric propulsion systems, including battery electric vehicles (BEV), plug-in hybrids (PHEV) and full hybrids, it said, adding 30 different models would be equipped with one or more of these systems. Former FCA Chief Executive Sergio Marchionne had long refused to embrace electrification, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules forced Marchionne to commit to what he used to refer to as "most painful" spending. Marchionne died unexpectedly in July after succumbing to complications from surgery, but his successor, Mike Manley, vowed to continue the strategy laid out in June. ($1 = 0.8719 euros) Reporting by Agnieszka Flak