1978 Jeep Cj7 Golden Eagle on 2040-cars

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Jeep: 4x4ever

Jeep is turning 75 this year, and it seems like the star of the Fiat Chrysler Automobiles brand stable has been making cool ads that run during the Super Bowl almost as long. (Yes, we know this was Super Bowl 50. We're exaggerating.) In this spot, all kinds of active sports and nature stuff that Jeep owners do (or least like other to think they do) is shown with every kind of Jeep, old and new. Here's to another 75 years. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

FCA tries to block sale of Mahindra Roxor, says it's too Jeep-like

This week, FCA filed a complaint intended to stop the sale of the new Mahindra Roxor, claiming the Indian-built off-roader looks too much like a Jeep, particularly the original Willys Jeep from the 1940s. Automotive News reports that FCA is worried about both the Roxor's design and the undercutting of Jeep Wrangler sales with a new, foreign-built model. Late last year, Mumbai-based automaker Mahindra & Mahindra announced it was investing $600 million in a production facility in metro Detroit. It's actually just miles from FCA's corporate headquarters in Auburn Hills. Mahindra & Mahindra plans to start selling EVs in the U.S. and has been spied testing prototype vehicles for the U.S. Postal Service. Roxors are built in India, with the parts shipped to the U.S. for final assembly. The new diesel-powered Roxor isn't road-legal in the U.S. because of safety and emissions regulations. It has a top speed of just 45 mph, so it won't be competing with the Wrangler when it comes to mass-market sales. That said, FCA has a point when it comes to the looks — though years ago, Mahindra actually licensed the design for the original Jeep. It's unclear where that license currently stands. Related Video:

Inline-6 Hemi replacement on the cusp of production from Stellantis

It appears that Stellantis is ready to put its long-rumored inline-six into production at its Saltillo, Mexico plant, possibly marking the beginning of the end of Chrysler's long-running 5.7L Hemi V8. But so far, the automaker's American brands have remained mum on where exactly the new turbocharged "Tornado" I6 may land. Stellantis powertrain blog Stellpower (by way of Muscle Cars & Trucks) spotted an entry for a new "GME T6" inline-six engine on the Saltillo facility's web site, suggesting that it was either in production or close to it. That entry has since been removed, but the mystery remains.  We've been hearing tidbits here and there about this new inline engine for years, but this is the first time we've seen anything suggesting its arrival is imminent. Usually, such a significant powertrain update would coincide with the launch of a new product to showcase it. So far, Stellantis has remained mum, even overseas, about where this engine is destined to reside. 2022 model year vehicles are likely off the table entirely.  But while it's common for new engines to debut with new cars and trucks, it's not a universal truth. Ford's Coyote V8 missed the corresponding Mustang refresh by a year, for example, orphaning the 2010 model and its much-needed styling updates with the old 4.6L V8 (and the 3.8L V6, for that matter; the 3.7L Duratec was also late to that party). Even sticking just to Stellantis, the JL Wrangler's powertrains have been a work in progress since it arrived back in 2018. The standard V6 and 2.0-liter turbo-4 debuted at launch; the EcoDiesel, 392 and 4xe all came later.  And 4xe may be the model by which to measure our expectations. Its introduction didn't come completely out of nowhere, but it was rather sudden for what turned out to be such a solid offering. That bodes well for the company's existing Hemi-powered trucks and SUVs. The Ram 1500, Jeep Grand Cherokee and Wagoneer are all strong candidates to receive the new Hemi replacement, as all would greatly benefit from even small improvements in fuel economy. If there's to be a future for the Dodge Charger and Challenger and Chrysler 300, they'd benefit too. And how about a Gladiator with the wick turned up, positioned as its equivalent to the Wrangler 392. Turn that Tornado into a Dust Devil. Don't worry; we've got plenty more where that came from.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.