1976 Jeep Cj7 Renegade Sport Utility 2-door 5.0l on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Consumer Reports digs Mazda3, disses Jeep Cherokee

Consumer Reports has just rendered its verdict on two of the more important cars to launch this year - the Mazda3 and the Jeep Cherokee. Considering the value a "Recommended" rating carries with the public and the viciously competitive markets these two cars compete in, Consumer Reports' view could have some impact on their initial success.
For Mazda, that's a good thing. CR spoke quite highly of the Zoom-Zoom brand's compact sedan and hatch, testing both models, and citing the excellent fuel economy and snickety-snack manual shifter as high points. Downsides to the 3 included a ride that is agile but "nervous," a bit too much noise and a cramped back seat. Still, the 3 was good enough to earn its place in the ranks of the "Recommended."
The Jeep didn't fare quite so well, with CR calling the polarizing CUV "half-baked." Although both engines were tested, the magazine called the 2.4-liter four-pot underpowered and its nine-speed automatic unrefined and unresponsive. That's particularly damning, considering the 9AT's role in future Chrysler products, including the extremely important 200. Overall, the Cherokee missed out on the coveted "Recommended" rating.

Jeep Wrangler Scrambler pickup spied in some scrapes on the Rubicon Trail

We've seen the Jeep Wrangler Scrambler pickup truck many, many times at this point, but every time has been on the streets. Now, thanks to some members of the Jeep Scrambler Forum, we get a look at the truck cruising on the Rubicon Trail. It's a fitting location, since that's where Jeep says it determines if a vehicle earns the "Trail Rated" badge of honor. We're pretty certain that the Scrambler will still earn the Trail Rated badge, since it has the four-wheel-drive, axle design and presumably the ground clearance of a normal Wrangler, which also earns the badge. That said, the photos from the forum do reveal some of the weak points one would expect from a stretched-out Wrangler. The lengthened wheelbase hurts the breakover angle and puts the rocker panels and frame at greater risk for damage. As pointed out in the forum, the camouflage looks pretty roughed up in those areas, and there don't appear to be any rock rails/frame sliders to protect it. The lack of them probably means this isn't a Rubicon model, as they're standard equipment on the Rubicon SUV models. If you plan to off-road a Scrambler, they're probably a wise investment. The other weak point is the large hangover from the truck bed. This is an inevitability for having a usable truck bed, especially on a four-door truck. But it means the departure angle is much shallower, thus the tail end is at risk of being dragged and damaged. Looking closely, and it appears that happened with one of the trucks, as the bumper looks angled upward as though it got snagged on a rock or bent after hitting the ground. These aren't risks exclusive to the Jeep Wrangler Scrambler, though. Any pickup truck taken off-road is going to have to contend with these issues. It's the tradeoff of having lots of cargo space and room for people, as opposed to the tidy little box that is the two-door Wrangler SUV. Related Video: