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Experience Jeep's 75th Anniversary at Easter Jeep Safari | AutoblogVR

It may not have been known as a Jeep just yet, but it was all the way back in 1941 that the very first Willys MB quarter-ton 4x4 rolled down the assembly line in Toledo, Ohio. That General Purpose American military machine would go on to become one of the most recognizable vehicles in the world. And the name Jeep, which was adopted for the off-roader by soldiers in World War II, has been famous ever since. In the 75 years since that first military Jeep was born, the brand has built a sterling reputation for off-road prowess. Jeep's range-topping vehicle, the Grand Cherokee, bears almost no resemblance to its military forebears. But that doesn't mean it's not ready to leave the pavement and get dirty. See what we mean in our latest Autoblog VR episode. That wasn't the only Jeep vehicle we took for a spin while celebrating the brand's 75th anniversary at the Easter Jeep Safari in Moab, Utah. Jeep fans have been salivating over the prospect of a pickup truck for years, and the company has finally confirmed that it's coming as a 2018 model. It will be built at Jeep's spiritual home in Toledo, Ohio, the same city that spawned the company's military roots. Even though Jeep's Crew Chief Concept isn't the actual pickup that will go into production, it's still an awesome ride, and we were happy our virtual-reality camera gear could capture it in its natural habitat. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Jeep Driving Truck SUV Off-Road Vehicles Videos VR Original Video virtual reality 360video

FCA expands Jeep Cherokee recall to 68k more vehicles

FCA is expanding its airbag software update for the 2014 and 2015 Jeep Cherokee to cover 68,593 more of the vehicles worldwide. This brings the total to 316,774 Cherokees. Of those, there are now 230,240 in the US, 28,110 in Canada, 6,367 in Mexico, and 52,057 outside of NAFTA. According to the automaker, after reviewing the potentially affected population, it discovered these additional Cherokees in need of the upgrade. The original campaign to repair these vehicles was announced in early February. Engineers found a small number of cases where dramatic changes to the angle of the vehicle that upset its balance caused the side-curtain and seat-mounted side airbags to deploy because they anticipated a rollover. This especially occurred when driving off-road. According to FCA, there're no additional reports of this happening, and the company isn't aware of any injuries or accidents. The fix is simply a software upgrade that recalibrates the airbags' deployment. Related Video: Statement: Restraint-System Software Upgrade May 12, 2015 , Auburn Hills, Mich. - FCA US LLC is expanding by an estimated 62,148 vehicles its recall of U.S.-market SUVs** to upgrade air-bag software. The action follows a routine review of the originally reported vehicle population by FCA US engineers. There have been no additional incidents and FCA US is unaware of any related injuries or accidents. The campaign will upgrade software that governs side-curtain and seat-mounted side air bags following a small number of inadvertent deployments – most of which occurred in harsh, off-road environments. They were prompted by maneuvers that dramatically changed the vehicles' angle of operation, relative to the ground, and the air-bag systems – sensing potential rollover conditions – automatically activated. The software upgrade will recalibrate the threshold for deployment and the vehicles will remain compliant with all applicable safety regulations. Affected are certain 2014 and 2015 Jeep Cherokees. The revised estimate for the U.S. totals 230,240. Revised estimates for other markets are as follows: 28,110 in Canada; 6,367 in Mexico and 52,057 outside the NAFTA region. The revised global total is 316,774 – a difference of 68,593. The Company will notify affected customers. Software will be available at that time. Customers with additional concerns or questions may call 1-800-853-1403. ** http://media.chrysler.com/newsrelease.do?id=16332&mid=431

Jeep: 4x4ever

Jeep is turning 75 this year, and it seems like the star of the Fiat Chrysler Automobiles brand stable has been making cool ads that run during the Super Bowl almost as long. (Yes, we know this was Super Bowl 50. We're exaggerating.) In this spot, all kinds of active sports and nature stuff that Jeep owners do (or least like other to think they do) is shown with every kind of Jeep, old and new. Here's to another 75 years. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad