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Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

2018 Jeep Wrangler to get full-time four-wheel-drive option

It appears the next-generation Wrangler will take another small step to modernization and civility. JL Wrangler Forums reports that the new Wrangler is showing up on dealer computers along with a variety of options. One of them is the inclusion of a full-time four-wheel-drive system called Selec-Trac. This means that it will be possible to simply leave the Wrangler in four-wheel drive all the time, without worrying about damaging it when pavement is dry, much like the all-wheel-drive systems on most modern crossovers. This might concern Wrangler purists, but there are a couple of reasons not to fret. For one, although Jeep doesn't have a Selec-Trac system on the market to compare to right now, the old Selec-Trac system offered on the Jeep Liberty had a low-range for off-roading, so this one probably will, too. For another, only one kind of Wrangler will offer this feature, according to JL Wrangler Forums. The Selec-Trac system will only be available on the four-door Wrangler Unlimited Sahara, the version that's arguably the most luxurious, and the body-style with the longest wheelbase. All the others will only have the classic selectable four-wheel drive. There is another interesting feature noted in the JL Wrangler Forums collection of information. Apparently the four-cylinder engine will have a combination starter and generator driven by a belt. This is interesting, because the only other car we've seen with such a component is the new Audi A8. In that application, the belt-driven starter and generator is used for smoother, faster starting and stopping to save fuel. We would guess the Jeep's system works in a similar way, though likely without the support of a 48-volt electrical system. We will likely know more when the new Wrangler makes its debut, which is expected at the L.A. auto show this year. Related Video: Featured Gallery 2018 Jeep Wrangler Spy Shots Related Gallery 2018 Jeep Wrangler Hood Spy Shots News Source: JL Wrangler ForumsImage Credit: KGP Photography Jeep SUV

Jeep rocks the Wrangler Red Rock concept in Vegas [w/video]

The SEMA show may have once been all about dropping rides to the floor, but these days it's at least as much about jacking them up on lifted suspensions. And few show cars – or trucks, we should say – managed to embody that spirit at this year's tuner exposition quite as well as the Jeep Wrangler Red Rock you see here. The concept started out life as a Wrangler Unlimited, but instead of four doors, it has none. Or any roof, for that matter. Just a roll cage and a windscreen. What it does have are 17-inch wheels wearing 35-inch BF Goodrich tires and fitted to a suspension lifted by two inches. It also has a reinforced tailgate, power winch, tow hooks... everything, in short, that you could want or need for off-roading, and little more. As you can see, it also looks the business, with a custom hood, body-color grille, matte-finish bumpers, and a brown leather interior. Handsome as it is, though, its rugged beauty runs more than skin deep: lift off the sheetmetal and you'd find electronic locking differentials, a transfer case, and solid axles fore and aft. A more extreme take on the existing Jeep Wrangler Unlimited Rubicon Hard Rock edition, the Red Rock show truck was done up to honor the organization behind the Easter Jeep Safari that's a favorite among the legions of the Jeep faithful. And while it remains a concept only for the time being, a production version is slated to follow in time to celebrate the event's 50th anniversary next year. Related Video: