Jeep Cherokee 60th Anniversary on 2040-cars

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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

Abandoned Jeep found under twenty feet of snow in Donner Pass

You guys have heard of Donner Pass, right? The dreaded mountain pass in the northern Sierra Nevadas out in California where an ill-fated group of mid-19th century pioneers got lost and fell to cannibalism to survive? Of course you have. Well, it seems that the pass has claimed another victim. It's not a pack of overly-optimistic farmers from Illinois this time, but a sad and lonely Jeep Cherokee. Last Thursday, the California Highway Patrol base at Truckee, California, posted a picture of the rear end of a forlorn-looking XJ with a mangled rear end buried under a veritable mountain of snow and ice. Discovered by a CalTrans truck-mounted snowblower around Serene Lakes near Donner Summit, a CHP representative told Jalopnik they believe the old white XJ has been sitting there since the beginning of winter. More than twenty feet of snow and ice are piled atop the Jeep, a winter's worth of snowplow leavings. Thankfully, the CHP found no bodies or anything else untoward in the XJ when they were arrived. CHP Truckee suggested that the Jeep's owner left it there, perhaps after a breakdown, and left it when successive layers of snow and ice entombed it. Since it's not blocking traffic and doesn't pose a safety hazard, CalTrans decided to leave the Jeep where they found it. The XJ's owner hasn't been identified yet. Hopefully they're not in too much of a hurry to get their Jeep back, because that thing isn't moving until late spring at the earliest. Related Video: News Source: CHP - Truckee, Jalopnik Auto News Weird Car News Jeep SUV snow

2017 Jeep Compass Debuts | Autoblog Minute

Jeep debuts the all new 2017 Compass in Brazil, where it will be produced. North American debut expected at the 2016 LA Auto Show. Jeep Autoblog Minute Videos Original Video 5g Connectivity transportation mobility jeep compass