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Anton Yelchin's family suing FCA over the actor's death
Wed, Aug 3 2016UPDATE: Anton Yelchin received a recall notification for his Grand Cherokee a week after his death, family attorney Gary Dordick told Variety at a press conference. Dordick called FCA's recall "way too little and way too late." The family of actor Anton Yelchin is suing FCA for negligence and product liability, according to Automotive News. Yelchin was killed in June when his 2015 Jeep Grand Cherokee rolled away, pinning him against a brick pillar and a gate. The Jeep Grand Cherokee, along with 1.1 million other FCA products, is currently under recall for a poorly designed shifter that may lead drivers to believe the car is in park when it isn't. Vehicles affected by the recall are at risk of rolling away. The recall was issued two months before Yelchin's death on June 19. It's believed that this is the first wrongful death lawsuit related to the recall. Although the shifter recall is linked to hundreds of injuries, Yelchin's death is currently the only fatality. There is a class-action lawsuit currently being filed against the automaker. FCA, in a statement to Automotive News, declined to comment and said it had not been served with a lawsuit. The automaker continues to urge drivers to follow the instructions in their owner's manual and become familiar with the instructions that were included with the recall notice. Related Video:
Watch this 650-hp Hennessey Jeep Grand Cherokee go from 0-60 in 3.9 seconds
Tue, 14 May 2013Hennessey Performance Engineering has created an HPE650 package for the Jeep Grand Cherokee SRT fitted with the 6.4-liter Hemi engine. When it leaves the showroom floor it has 470 horsepower and gets from 0-60 miles per hour in 4.8 seconds. When it leaves Hennessey's garage floor after the upgrade it has 650 horsepower - 530 hp at the wheels, according to Hennessey - and gets to 60 mph in 3.9 seconds on its way to running the quarter-mile in 12.6 seconds.
There's more than just a Roots-type supercharger bolt-on, with ported cylinder heads and high-flow headers among the many changes made to the engine. You can watch this pre-2014 facelift silver model prove its spec sheet on the drag strip in the video below.
2014 Jeep Cherokee marketing launches with 'Built Free' commercial
Mon, 28 Oct 2013Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.