2018 Jeep Cherokee Limited 4x4 on 2040-cars

Auto blog

Ford extends shutdown, Stellantis confirms layoffs due to chip shortage

Ford and Stellantis this week announced new production cuts due to the global semiconductor shortage, with popular models including the Ford F-150 and Jeep Grand Cherokee facing cuts. Stellantis plans to temporarily lay off workers at one facility as production is curtailed.  According to Automotive News, Ford is extending shutdowns at some of its North American facilities into May. The Blue Oval has been forced to reduce or idle production of both its redesigned F-150 pickup and the popular Explorer due to the chip shortage. The Mustang, Transit, Edge, Lincoln Nautilus and Aviator will also continue to be affected. Stellantis is planning to temporarily lay off workers at a Jeep plant in Detroit during April and May due to a shortage of semiconductor chips. The company will cut two work crews at its Jefferson North plant in Detroit for three weeks starting April 26, then call them back and lay off a third crew from May 17 through the week of May 31, according to a schedule obtained by Bloomberg News. The plant on Detroit’s east side normally operates two shifts with three work crews six days a week to keep it running 20 hours a day. “Stellantis continues to work closely with our suppliers to mitigate the manufacturing impacts caused by the various supply chain issues facing our industry,” company spokeswoman Jodi Tinson said in a statement. “Due to the unprecedented global microchip shortage, Jefferson North will adjust its production schedule through the end of May.” Jefferson North employs about 4,800 hourly workers and makes the Jeep Grand Cherokee, the top-selling Jeep model last year, and the Dodge Durango SUV. A redesigned version of the Grand Cherokee is scheduled to start production in August, according to researcher AutoForecast Solutions. This article contains reporting from Bloomberg. Plants/Manufacturing Ford Jeep Lincoln Technology chip shortage

Mopar stuffs the Jeep Performance Parts catalog with 200 accessories

We don't get to savor the all-new 2018 Jeep Wrangler until sometime in November. Today at SEMA, however, we get to sample some of the more than 200 Jeep Performance Parts that Mopar designed for America's off-road mascot. Among the totally new offerings are a roof rack and a stowable tailgate table. The roof rack can accommodate the standard carriers, such as those for skis, snowboards, and bicycles. The tailgate table flips down from the rear hatch, creating a workspace complete with a beverage holder. Urbanites can get down with the mesh and solid bikini tops, a cargo tray that extends to the back seat and doubles the surface area, logoed door sills, and new fuel doors. Redesigned tire covers flash new graphics and incorporate an aperture for the backup camera. When distant GPS points require low-range four-wheeling, redeveloped goodies include 17-inch beadlock aluminum wheels, a two-inch lift kit that permits 37-inch tires when paired with high-top fender flares, thicker, wider rock rails coated with Ram bedliner material, and hard-secured grab handles. Five-inch LEDs throwing 4,080 lumens and seven-inch LEDs throwing 8,000 lumens work with a new mount kit to attach to windshield, winch guard, or frame rails. An auxiliary switch bank with a dedicated power distribution center means convenient access to controls for auxiliaries like those lights and the Mopar Warn winch. A screen protector keeps dust and debris from damaging the Uconnect screen. When the inevitable boo-boo happens, grab for help from the improved emergency first-aid kit and roadside assistance kit. Mopar says the entire range of Jeep Performance Products will be available at dealerships as soon as the Wrangler goes on sale. Related Video: Featured Gallery Jeep Performance Parts: SEMA 2017 View 17 Photos Related Gallery 2018 Jeep Wrangler Mopar accessories View 14 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Auto News Aftermarket SEMA Show Jeep SUV Off-Road Vehicles SEMA 2017

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video: