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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

2018 Jeep Wrangler four-cylinder fuel economy revealed

Fuel economy numbers for the 2018 Jeep Wrangler with the turbocharged 2.0-liter four-cylinder have finally been announced by the EPA. In the city, the two-door model gets 23 mpg, and the four-door Unlimited gets 22. Highway fuel economy for the two-door is 25 mpg and 24 for the four-door. Combined for the two-door and four-door is 24 and 22 respectively. These aren't Prius numbers, but they do make the four-cylinder Wrangler the most efficient version of the off-roader so far. The rest of the Wrangler range with V6 power gets 20 mpg combined, with the exception of the manual four-door, which gets 19. The most efficient V6 models in the city are the automatic models, which, regardless of length, get 18 mpg. On the highway, the best V6 is the manual two-door, which manages 25 mpg, and only loses 1 mpg in the city to the automatic. The question is, is the improved fuel economy worth the price premium of the four-cylinder? The automatic-only four-cylinder engine is an extra $1,000 over a V6 automatic, and $3,000 over a V6 manual. And when looking at the annual fuel cost estimates at fueleconomy.gov, you might only save $50 to $100 each year. The problem being that, while it's more efficient, it also demands premium fuel that the V6 doesn't. So it could be quite a while before the upfront cost is recouped. But if you want a Wrangler that's a little nicer to the planet, it's probably the way to go, plus you get an extra 35 pound-feet of torque over the V6, even if it means sacrificing nearly 20 horsepower. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep Wrangler Copper Crawler is our idea of a restrained Mopar shopping spree

According to a recent report, the Jeep Wrangler is the most popular SUV for customization, and this is backed up by the fact that the iconic off-roader was just named the Hottest 4x4-SUV at SEMA for the fourth year in a row. Looking for ways to keep its customers in-house rather than going aftermarket, Jeep and Mopar are always teaming to offer exciting new parts and pieces for the JK Wrangler.
Compared to most other Wranglers on display at SEMA - as well as other Chrysler Mopar SEMA concepts - the Jeep Wrangler Copper Crawler is surprisingly reserved, but should be no less exciting for owners to give their Wrangler a distinctive look. Starting off with an eye-catching copper paint scheme, the Jeep then goes on a Mopar catalog shopping spree with its matte black grille, black beadlock wheels, two-inch lift, Rubicon bumper (with a winch and aero end caps up front) and rocker panel and taillight guards.
Jeep also upgraded the Wrangler's transfer case for low-speed rock crawling (hence the vehicle's name) and cold-air intake for extra measure.