2014 Jeep Cherokee Limited on 2040-cars

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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

Jeep Comanche Moab Concept: Hell yeah!

The moment I saw the Jeep Renegade I knew it was a winner, at least in terms of styling. The Renegade's "face" is exactly what small 21st-century Jeeps should look like. It has loads of Jeep's visual heritage DNA – important! – that has been brought up-to-date in the best possible way. (Now if only they could graft that face on to the new-ish Cherokee...). Where the Renegade falls short is what's under the skin. Thanks to misguided marketing, it is saddled with a rather unremarkable USA-spec 2.4L four, undersized tires, so-so ground clearance, an iffy 9-speed automatic, and a questionable (available) low range. I don't mind the independent suspension; in fact I embrace it, as IFS/IRS is the future in terms of off-road suspension design. So, for me, the Renegade is a close-but-no-cigar vehicle, at least as it currently stands. This new Comanche, however, shows how the Renegade can evolve; both as a 4-door SUV, and in terms of how spin-off models can be developed. Big beefy tires, flared out fenders, and great ground clearance are the main ingredients that make this work visually. Still wish for a 3.6L V6 under the hood, but the 2.0L diesel isn't a bad alternative. Anyway, I think a Comanche pickup makes more sense than the predicted Wrangler-based pickup. Why? I'm not big on retro-vehicles in general. Rarely do they survive long term. Besides, the Comanche would be far more civilized and livable. I could see this Comanche pickup as a daily driver much more so than a Wrangler-based pickup. Yeah, I like and value creature comforts over ultimate off-road ability. I think most pickup buyers would agree. Finally, while there is a large devoted Wrangler following who would love a Wrangler-based pickup, I bet this Renegade-based Comanche would bring more new customers into the Jeep tent – especially over a much wider age demographic. Related Video: Image Credit: FCA Jeep jeep comanche open road

Forum die-hards render upcoming Jeep Wrangler JT Rubicon pickup

Our friends at JLWranglerForums.com shared the renders you see above with us, showing off their best guess at what the upcoming Jeep Wrangler JT pickup will look like. It's not due for a while yet, but we've already seen a lot of the truck (under heavy camouflage) – enough to piece together some renders. Some of the small details may change, but then again, the Wrangler is one of the great constants in the automotive world. Expect a lot of carryover from JK to JL. These renders reflect the latest gleaned from recent spyshots. Note the cut of the bed, which is angled to match the rear fender's forward line, tucking it nicely under the rear door. The doors will also not have a body line or crease running across them, apparently. That line will occur on the front fenders and the bed, but not on the doors, it seems. JLWranglerForums.com's has a good track record, and while there's no guarantee that the bits hiding under the camo and rendered here are final, this is likely a pretty good preview of what we'll see on the road soon. In the meantime, catch up on all we know about the Wrangler pickup here. Related Video: Featured Gallery Jeep Wrangler Pickup Renders View 14 Photos News Source: JLWranglerForums.comImage Credit: JLWranglerForums.com Design/Style Rumormill Jeep Truck SUV Off-Road Vehicles jeep wrangler pickup