2014 Jeep Cherokee Latitude on 2040-cars

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Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

2018 Jeep Wrangler scores 1 star in European crash tests

The Jeep Wrangler got a full redesign for the 2018 model year, and this Euro NCAP test we have here is the first official independent safety testing we've seen for the new model. Historically, the Wrangler has performed poorly in crash tests. The U.S. National Highway Traffic Safety Administration awarded the previous generation a three-star rating. Euro NCAP testing puts a lot more weight on driver assistance systems in its testing, an area where the new Wrangler is somewhat lacking. It lost points for not having things like automatic emergency braking and lane-keep assist — the Wrangler doesn't offer either of those things in Europe, even as an option. However, the 2019 model year Wrangler does (2018 does not) offer active braking for the U.S., a $795 package gives your Wrangler the ability to brake itself to a full stop if it senses the risk of a collision. This package includes adaptive cruise control, too, but lane-keep assist is not available. On top of the lack of active driver safety systems, its performance in NCAP's impact testing left a bit to be desired, as well. We did the math to see the raw Euro NCAP scores for a crash without it being dragged down by the driver assistance systems, and adult occupant safety came out to 56.7 percent. Child occupant safety was a tad better at 69 percent. These still aren't great numbers, so it's clear that the lack of driver assistance features isn't the only thing pulling the score down. We aren't particularly surprised by the Wrangler's numbers, but it's information potential buyers should know about the truck. For those wanting an even deeper dive, check out Euro NCAP's full testing results here. The Euro NCAP also released a video of its Jeep Wrangler crash testing, which you can watch above. None of it looks particularly egregious at first blush, especially compared to video of the Fiat Panda, which recently received a whopping zero star rating. Scoring zero stars in a crash test is always a red flag, but customers won't ever buy the Panda in the U.S. anyway. We'll be watching for crash test ratings from the NHTSA and the Insurance Institute for Highway Safety for U.S. market 2018 Wranglers to see if those tests produce different results. Related video:

Jeep Cherokee sales rival Wrangler after two months

In our First Drive article on the 2014 Jeep Cherokee we said, "our informal and thoroughly unscientific opinion is they're going to sell tons of them. Why? Because it is very good." So far, it appears the public concurs. Of course, it's very early - the new compact utility has logged just one month of confirmed sales, but Larry Vellequette at Automotive News says dealers have told him that the second month of sales will be even better, a message that mirrors what we've heard from company execs.
In its first, severely truncated month on sale, the Cherokee sold 579 units. With all of November to play with, though, dealers moved 10,169 of them - compared to 11,753 Wranglers and 14,798 Grand Cherokees. That helped propel Jeep to a 30-percent year-on-year improvement for the month, Chrysler Group to a 16-percent improvement and the group's 44th consecutive month of sales growth, exceeding analyst expectations in posting its best November numbers since 2007.
If it can just keep replicating the its first month of sales, the finalist in North American Truck of the Year voting will smoke the trade done by the outgoing Liberty, which didn't break 7,900 units in a month in the last four years of its life (and normally didn't get close to even that). In March this year, Chrysler said it wants to build 250,000 Cherokees in its Toledo assembly plant for global sales. It's early yet, but with second-month sales quoted as being as "strong as death," the bookies might be resetting the odds.