2004 Jeep Grand Cherokee Laredo on 2040-cars

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Jeep Wrangler Scrambler pickup spied in tough-looking off-road trim

More Jeep Wrangler Scrambler spy shots have surfaced. This time we're looking at a pair of Scramblers that are far closer to production. The shot of the interior through the window is the first time a Scrambler has been caught with the new Wrangler JL interior — not the JK. This one has the black seats with red trim combo currently offered on the JL Rubicon. In addition to that, one of the trucks was sporting some knobby Falken off-road tires sized at 285/70R17. This plus the interior means we're most likely looking at a Scrambler Rubicon. The other Scrambler has normal road tires fitted, indicating a Sport trim. Off-roaders can rejoice even more too. Rock rails on both trims are new additions to the prototype vehicles — not even the broken up Scrambler we saw on the Rubicon trail a few weeks ago had rails. As a reminder, the Wrangler Scrambler pickup is expected to be based on a long wheelbase version of the JL Wrangler Unlimited. Engines choices will include the 3.6-liter V6, a diesel option and possibly even a hybrid eventually. It's no surprise the Scrambler keeps popping up in spy shots, as it's expected to be revealed later this year, then on sale in 2019. We'll be watching closely until then for more details as they leak, so stay tuned. Related Video:

2014 Jeep Grand Cherokee

Jeep appears to have nailed it this time. After two decades of assembling its Grand Cherokee sport utility vehicle, the American automaker has finally delivered a world-class off-roader capable of taking on everything in its segment - and more - with a high likelihood of coming out on top.
And if you drove last year's model, it's time to climb behind the wheel again as Jeep has significantly updated the SUV for 2014 with a bold new exterior appearance, an upgraded interior with enhanced electronics and a new transmission that completely transforms the way it drives.
We recently spent a full week with a dark blue 2014 Jeep Grand Cherokee Overland 4x4, a well-optioned model fitted with the standard gasoline-fed V6. While it didn't have the punch of the range-topping V8-powered SRT8, or the fuel-sipping economy of its new EcoDiesel sibling, the high-volume variant left us quite impressed.

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.