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Jeep beefs up the Wrangler Rubicon with 2017 Recon Edition hardware

The Wrangler Rubicon Hard Rock is dead. Don't worry; the 2017 Rubicon Recon is heading to showrooms soon to take its place, and judging by what it's packing you'll hardly miss the Hard Rock. Essentially, this is a Rubicon with some beefed-up bits underneath and a few special cosmetic tweaks, a bit like the outgoing Hard Rock. Up front, there's a stronger Dana 44 with strengthened tubes and heavy-duty end forgings. Likewise, the front and rear differentials get stronger cast covers than the Hard Rock's stamped ones. The ratios are the same, with 4.10:1 front and rear ratios, Tru-Lok locking diffs, and a Rock-Trac transfer case. There's also a half-inch lift. Cosmetically, there are new 17-inch wheels exclusive to the Recon equipped with 32-inch BF Goodrich KM tires, and the rock rails have been reshaped to allow owners to fit 35-inch tires without interference. The Recon also adds red seatbelts and stitching, something you haven't been able to get in a Wrangler before, a Jeep rep told us. If that's what you were waiting for to get into a Wrangler Rubicon, well, there you go. There's also the special-edition farkles you'd expect: a dashboard plaque the fender badge, and a unique gauge cluster treatment. The two-door Recon will start at $40,140 and the four door at $43,940 – that's compared to the base Rubicon, which starts at $34,190 in two-door form. So, the Recon represents a nearly $6,000 premium over the base Rubicon and a $1,150 premium over the outgoing Hard Rock. It'll be available in dealers at the end of this month. Related Video:

2014 Easter Jeep Safari kicks off with six concepts

The 2014 Easter Jeep Safari is set to begin this weekend in Moab, Utah, and while it's sure to be a blast for Jeep enthusiasts from all corners of the world, we're looking forward to the wild, off-road ready concepts that Jeep will be bringing to the red rocks. As you can see in our handy headline, there are six such vehicles in total, each of which sports a variety of tweaks and custom bits.
Unlike in years past, where Jeep graced us with some outrageous concepts like the Mighty FC or J-12, this year's vehicles are a bit more restrained and a bit more buildable by enthusiasts. That's not by accident, officials tell us. They wanted to put this year's focus on attainable vehicles and accessories from Mopar and Jeep Performance Parts that existing owners can use to augment their own vehicles. So let's get to it.
We'll start with the Wranglers first. There are three concepts of the jeepiest of Jeep coming to Moab - the Level Red, Maximum Performance and Mojo. The Level Red and the Mojo (seen above) are similar from a suspension and engine standpoint. Both boast a two-inch Jeep Performance Parts lift kit, which officials tell us is coming to market in the next few months. There are a pair of Dana 44 crate axles on both the front and rear, while a Jeep Performance Parts Rock-Trac transfer case has been fitted. The 3.6-liter V6 engines on both Jeeps can breathe a bit easier thanks to a new cold-air intake and exhaust system.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.