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Jeep pickup truck apparently will be named Jeep Gladiator

For months we — we, meaning the automotive world in general — have been operating under the assumption that the Jeep pickup truck would be named Scrambler. For those of us who always thought that sounded like a breakfast at Denny's, vindication: According to Jeep Scrambler Forum — yes, they were so sure, they named themselves that — the truck will carry a different name: Jeep Gladiator. Gladiator, we salute you. Jeep Scrambler Forum says it'll roll with the changes: "Stay tuned as we'll be making the switch to JeepGladiatorForum.com in the coming days (smiley face, thumbs up)." The discovery came when a forum "longtime trusted source" found a web page with the new name that went up momentarily on FCA's media site. No sense looking for it, it's not there now. But here's the screen grab: Gladiator is not new. It was the name, way back in 2005, for the Jeep pickup concept: View 5 Photos Could this still be a mistake, and Scrambler will stick? It seems more likely that this is it. One thing's for sure: We're so close to finding out, we can almost taste it. The truck has been testing everywhere, from the Rubicon Trail to the streets of Detroit and Auburn Hills, where it's pretty easy to see a camouflaged example on most any morning commute. The wait is almost over: The wraps will come off later this month at the L.A. Auto Show. So what do you think of Gladiator? Let the movie quotes fly ... Related Video:

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2019 Jeep Scrambler interior spied, will have Wrangler's removable top

The Jeep Scrambler — the long-awaited truck variant of the Jeep Wrangler — has been in development for a long, long time. We've seen spy shots of various prototypes for years now. Even with the camouflage, it's not difficult to tell what's hiding underneath. We have a new batch here, and while there isn't really anything new on the outside, these do give us a good look at the new Jeep's interior. Good news: It looks like the Scrambler will get the Wrangler's removable roof panels. The roll bar, latch and removable panel are all quite obvious from the inside. Although we know the Scrambler is based on the Wrangler, it was unclear how much of the design would carry over. The rest of the interior is a little more odd. We fully expect the Scrambler to be based on the new 2018 Jeep Wrangler JL, but this prototype has the dashboard of the outgoing Wrangler JK. It also has a Chrysler steering wheel, so this may simply be either a parts-bin prototype or an older tester that hasn't been updated. We don't yet know when we'll see a full reveal, but it doesn't look like the Scrambler will hit dealer showrooms until April 2019. Until then, pore over some more spy photos and some great renderings of the new Jeep truck. Related Video: Featured Gallery Jeep Scrambler Spy Shots View 15 Photos Design/Style Spy Photos Jeep Truck Off-Road Vehicles jeep scrambler