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2018 Jeep Wrangler revealed: First photos released before L.A. Auto Show debut

All the guessing and speculation on the look of the 2018 Jeep Wrangler can finally end. Jeep has released a trio of photos showing off the new off-roader in both two- and four-door configurations. Sadly, this is all we get to see at the moment, as the company won't be releasing any more photos or info until the truck's official debut at the Los Angeles auto show Nov. 29. But Wrangler fans can rest easy about a number of key features. For one thing, there isn't a single aspect of open air motoring left out of the new truck. As one of the images clearly shows, the doors come off, the top comes off, and the windshield still folds down. Other interesting notes include that the gas filler is hidden behind a door now. The hood still has the traditional external clips. Interestingly, the roll bar doesn't reach as close to the edge of the body as it has in past Wranglers. It will be interesting to learn the reason for this. It could have something to do with safety, or perhaps it helps accommodate thicker, quieter hardtops and/or a more elegantly lowered soft top. There are no engine, transmission, or other specifications yet. Those will all come at the aforementioned reveal in LA. However, we expect it to be initially offered with a V6 with either manual or automatic transmissions, followed by a turbocharged four-cylinder with just an automatic. Related Video: Featured Gallery 2018 Jeep Wrangler Image Credit: Jeep LA Auto Show Jeep SUV Off-Road Vehicles

Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

Jeep: 4x4ever

Jeep is turning 75 this year, and it seems like the star of the Fiat Chrysler Automobiles brand stable has been making cool ads that run during the Super Bowl almost as long. (Yes, we know this was Super Bowl 50. We're exaggerating.) In this spot, all kinds of active sports and nature stuff that Jeep owners do (or least like other to think they do) is shown with every kind of Jeep, old and new. Here's to another 75 years. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad