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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Jeep Grand Cherokee S is handsome dressed in all black

FCA loves to roll out limited- or special-edition variants of its vehicles. Just take a peek through all the different versions of the Ram 1500 and Jeep Wrangler that were available over the years. Generally, most of those models are tailored for the U.S. or completely U.S. exclusive, but that's not always the case. In Europe, there's an awesome looking new Grand Cherokee S. Too bad this murdered-out variant of Jeep' flagship isn't coming here. While many of us lament the popularity of black, silver and white paint colors, there's always something particularly charming about a completely blacked-out vehicle. Ditch all the chrome trim, paint the wheels and tint the lighting. The Grand Cherokee S (for Sport) has a new Low Gloss Granite Crystal color on its badging, grille surround, step pads, tail lamps and 20-inch wheels. The grille itself is painted a deep gloss black. Same goes for the trim around the windows and the exhaust tips. The interior follows the same general form. Most of the trim is done up in either anodized grey or black wood. The SRT seats are covered in black Nappa leather with black stitching. One rare bright spot is the shiny metal pedals. It's not all just looks with the Grand Cherokee S. The model comes standard with an 8.4-inch touchscreen infotainment system with the latest iteration of UConnect. That means both Apple CarPlay and Android Auto come at no additional running costs. Other features include a 7-inch configurable display in the instrument cluster, an Alpine audio system with a subwoofer and active noise cancellation, a panoramic sunroof, dual zone climate control, heated and ventilated front seats and heated rear seats. Additionally, the Grand Cherokee S gets a sport suspension and Jeep's Quadra-Drive II four-wheel-drive system. It adds a limited-slip differential, a five-mode (auto, snow, sand, mud and rock) selector for optimal traction on rough surfaces. Add on a number of active safety features, and the Jeep Grand Cherokee S gets just about everything available on Jeep's range-topper. Unfortunately the Grand Cherokee S doesn't have a direct equivalent in the U.S., but hey, we get the Trackhawk. We think the Europeans might draw the short straw on that one. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Jeep Design/Style Jeep Crossover SUV Off-Road Vehicles

Fiat Chrysler will invest up to $1.5 billion to build EVs in Windsor

Fiat Chrysler Automobiles will invest between $1.35 billion and $1.5 billion in its Windsor assembly plant in Canada to build electric vehicles as part of a tentative deal with Canadian autoworkers, Unifor National President Jerry Dias said on Thursday. The auto union said FCA would invest in a state-of-the-art vehicle platform that will enable the assembly of plug-in hybrid and battery electric vehicles, with at least one new model in 2025. The announcement comes less than a month after Unifor said Ford would invest $1.46 billion in its Oakville and Windsor plants. "Not only is Fiat-Chrysler maintaining the current portfolio but they will be investing three derivatives to enhance the current portfolio," Dias said. Unifor also said it expects to extend the life of the Chrysler 300, a rear-wheel-drive luxury car and introduce multiple derivatives of the Dodge Charger and Challenger. The union said as many as 2,000 jobs would be added in 2024 at the Windsor plant. Market forecasting firm LMC Automotive on Thursday said it would take until 2024 for U.S. vehicle sales to recover from the coronavirus downturn and get close to the 17 million vehicles sold in 2019. Ratification meetings for the FCA deal will happen over the weekend, and members will vote on whether to accept the agreement on Sunday. The union is expected to begin negotiations with General Motors's Canadian unit next week. Related Video: Green Hirings/Firings/Layoffs Plants/Manufacturing UAW/Unions Chrysler Dodge Fiat Jeep RAM Coupe Electric Sedan windsor