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Hendrick wants to put Jeep Wranglers back on the battlefield

The Jeep Wrangler could be headed back to the battlefield. According to reports, negotiations are currently under way with the US Army to adapt the iconical American off-roader for military use. The Wranglers would serve as inexpensive, lightweight, unarmored vehicles that could be more easily airlifted into remote locations than costlier, heavier, and bulkier options. The proposal is not being fielded by the Jeep brand itself or its parent company Fiat Chrysler Automobiles, but by Hendrick Dynamics. The Charlotte-based offshoot of NASCAR racing team Hendrick Motorsports calls its modified Wrangler the Hendrick Commando. Instead of the 3.6-liter Pentastar V6 found in most US-market Wranglers, the Commando version employs the 2.8-liter diesel four built by VM Motori, modified to run on any type of diesel fuel or on JP-8 jet fuel to maximize its deployment versatility and comply with the Army's Single Fuel mandate of 2012. It would also support a variety of modular attachments for specific jobs, ranging from machine gun mounts and counter-mine rakes to radar arrays and advanced communications equipment. Hendrick says the Commando could also be deployed by helicopter or in cargo planes. And because it's based on a civilian platform, the Commando would also benefit from the latest advancements introduced by its manufacturer, the parts and service network already in place, and the thorough testing that's already gone into developing the Wrangler for civilian use. Hendrick has reportedly built 14 prototypes to date, including the two-door Commando 2 (based on the standard Wrangler), the four-door Commando 4 (based on the Wrangler Unlimited), and even a pickup conversion called the Commando S. It is not, however, the only company adapting Jeep Wranglers for military application. Israel-based Automotive Industries Ltd has been producing successive versions of the Wrangler-based Storm for use by the Israel Defense Forces and other militaries overseas since 1990. If the US Army awards the contract for the Commercial Off-the-Shelf (COTS) vehicle to Hendrick Dynamics, it would bring the iconic Jeep back to the battlefield where it got its start. The brand and its most prolific model trace their roots back to the Willys MB, launched in 1941 on contract from the US Army for deployment in World War II.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Chinese Jeep production confirmed with Fiat, Guangzhou agreement

Fiat has just finalized a deal originally set up in January between it and China's Guangzhou Automotive Group to bring Jeep production to China. It remains unclear which models will be built, although we're wagering that it'll be the 2014 Cherokee. What we do know, now, is where production will take place.
According to Automotive News, Guangzhou originally wanted production to take place in its home assembly plant in its namesake city. Fiat has battled to send production to a joint venture facility established between Guangzhou and Fiat in the town of Changsha. The joint facility won out, and now the factory, originally built in 2010 with a 140,000-unit capacity, will see Jeeps rolling out of it.
Currently, the GAC-Fiat factory produces the Fiat Viaggio, a jointly developed product that is closely related to America's Dodge Dart. And while it remains unclear as to which model will join the Viaggio on the assembly line, that model is understood to ride on Fiat's Compact platform. The only Jeep to share those underpinnings is the new Cherokee, so there's not much connecting of dots needed to see why this scenario would make sense.