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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

2018 Jeep Wrangler interior revealed with retro touches and bright colors

Easily one of the weakest points of the current Jeep Wrangler (and most past ones for that matter) is the bleak, black plastic interior. Now, thanks to a pair of images from Jeep we get our first unobscured look at the new Wrangler's interior. And thanks to some retro cues, it's a much brighter and more cheerful place. As expected from spy photos, the dashboard's main design features are simple, flat body-color panels positioned in front of the driver and passenger. They harken back to the painted metal dashboards of vintage Jeeps, and at the same time bring a splash of color and contrast to what would otherwise be a plain, average interior. In fact, it's the same strategy used by both the Fiat 500 and Volkswagen Beetle. There's more metal-finish trim around the switches that advance the bright look, too. The whole dash is flatter, with things like the grab handle mounted flusher. Everything has a more geometric, crisp shape, with each bank of buttons featuring beveled borders. At the top of the dash is a big touch screen for infotainment. It's possible lower-trim levels will have head units with smaller screens and some more buttons, but at least on this model, it's all about the touchscreen. There are volume and tuning knobs lower, though. This is also where the various climate controls are found. The instrument panel gets a sharp-looking center screen, too, and the analog dials have been reduced from four large units down to two on either side of the screen. Below the climate controls are the window switches, power outlet and media inputs. At the very bottom we find switches for off-road features, indicating that this is probably a Rubicon model. A switch to the left surrounded by red accenting controls the front and rear differential locks, and in the middle is a button for disconnecting the anti-roll bars for greater articulation. On the right are four generic buttons that seem like the auxiliary toggles in the F-150 Raptor, so they should be able to connect to lights, a winch, and other aftermarket accessories. Jeep still hasn't revealed any other details on specifications or pricing. That information will be released on November 29 during the Wrangler's official reveal at the L.A. auto show. We expect it to only offer a V6 at launch with either a manual transmission (shown in the images) or an automatic, with the turbocharged four-cylinder engine coming later. Related Video:

Government Ending Jeep Investigation

The government is closing its investigation into older-model Jeeps with fuel tanks that could rupture and cause fires. The National Highway Traffic Safety Administration said Friday it has "no reservations" with Chrysler Group's plans to recall the vehicles. The agency is expected to release a report on its investigation in a few weeks. The decision ends an unusually public struggle between Chrysler and NHTSA. The agency asked Chrysler to recall 2.7 million Jeeps last June, contending that their gas tanks - which are positioned behind the rear axle - were at risk of rupturing and catching fire in rear-end crashes. Involved were Grand Cherokee SUVs from the 1993 to 2004 model years and Liberty SUVs from 2002 to 2007. Chrysler initially refused to recall the vehicles. The company said the rate of fuel leaks and fires after crashes was similar to comparable vehicles that were sold during the time in question. It was the first time in two years that an automaker had refused NHTSA's request for a recall. Chrysler later agreed to recall 1.56 million of the Jeeps and install trailer hitches on them to help protect the gas tanks. The company sent notices to the remaining customers saying their vehicles were fine if they have factory-installed or Chrysler-made trailer hitches. NHTSA said late Friday that it has been in close contact with Chrysler and will monitor the recall as it continues. Chrysler has told customers that it will start installing the hitches soon. "Consumers should have their vehicles serviced promptly once they receive final notification from Chrysler,"NHTSA said in a statement. In its own statement Friday, Chrysler said, "We share NHTSA's commitment to safety." NHTSA's outgoing chief, David Strickland, told The Associated Press in an interview last month that Chrysler had convinced NHTSA that the Jeeps were no more dangerous than similar vehicles sold at that time. "Those vehicles performed at a rate similar to their peers. That is the keystone analysis as to whether something poses an unreasonable risk to safety," Strickland said. Friday was Strickland's last day at NHTSA. He is joining Venable, a law firm. NHTSA began investigating the Jeeps at the request of the Center for Auto Safety, a Washington-based advocacy group. "It is tragic that NHTSA approved Chrysler's sham trailer hitch recall for Jeeps that explode in rear impacts," the Center for Auto Safety's director, Clarence Ditlow, said Friday.